roll on bed liner
Skip it39/100a concentrated shelf (top 5 take 95% of clicks) — roll on bed liner doesn't clear our bar today.
Market/yr
$322K
Growth (1y)
+119.9%
Products
8
Brands
3
was 3 a year ago
Sellers
51
Price range
$11.99–$139.80
Returns
0.2%
Rating
4.4★
Skip it
Scored 39/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +119.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Competition
- HERCULINER62%
- J-B Weld34%
- Rust-Oleum4%
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 51 sellers compete here.
Brands
3 flat
was 3 a year ago
Sellers
51
Top 5 brand share
100%
Product shelf
All 8 tracked products in this niche.
HERCULINER HCL1B8 Roll-on Bed Liner Kit Black 1 Gal.
J-B Weld
$91.624.5★4,668 reviews
Herculiner Aerosol Spray Truck Bed Liner 15 Ounce Spray Can Black Textured Suitable For All Truck Beds 6-7 sq ft Coverage
HERCULINER
$11.994.4★3,982 reviews
HERCULINER Roll-On Truck Bed Liner 1 Gallon Can Black Textured Suitable for All Truck Beds 55-60 sq ft Coverage
HERCULINER
$76.194.4★445 reviews
J-B Weld HERCULINER Truck Bed Liner Black 1 Quart
HERCULINER
$31.434.4★1,259 reviews
Herculiner Spray On Bed Liner Kit - Professional Grade 1 Gallon Spray-On Black
HERCULINER
$139.804.4★329 reviews
Rust-Oleum 248657-6PK Stops Rust Undercoating Spray 15 oz Rubberized Black 6 Pack
Rust-Oleum
$34.534.6★3,797 reviews
Herculiner Original DIY Truck Bed Liner Kit Textured Polyurethane Coating Black 1 Gallon with Brush & Rollers Durable Skid-Resistant Protection for Wood Metal Fiberglass and More
HERCULINER
$92.684.3★22 reviews
Rust-Oleum 342668 Stops Rust Truck Bed Coating 1 Quart Black
Rust-Oleum
$26.044.5★3,340 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“delivered great results”
“Ease of use”
“GREAT PRICE”
“Works as advertised”
“very durable”
“Works great”
“Great Adhesion to Difficult Surface”
“I used it as a rust proofing along bottom of doors and fenders and in side door does well”
“Good truck bed coating”
“doesn't leak a drop”
What buyers complain about
“Stop spraying”
“It constantly clogs”
“the paint bleed through”
“To get quality”
“Not as thick as expected”
“Expensive and cant use”
“Brown not black”
“Not useable”
“It doesnt hold up”
“This brand did not perform for me”
Top return reasons
- Leak-Proof42%
- Size-Overall18%
- Paint Quality17%
- Color3%
- Material Quality3%
- Functionality-Overall2%
- Advertised Vs Actual Product2%
- Value For Money2%
- Defective Material/Parts2%
- Instructions/User Manual/Troubleshooting1%