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51

rocker panel

Worth a look

Shows a thin review moat (136 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.

Market size 36Growth 25Conversion 4Competition 80Returns 55Price range 23Avg price 58Brand share 73Review moat 93Quality gap 82

Review moat

Great136.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good$151.03

avg listing price — sweet spot $15–$100

Returns

Good2.8%

return rate — above 6% kills the launch gate

Market size

Okay$174K

$174K/yr · 361K searches

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Price range

Bad$21.79–$356.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

50

Top-5 brand share

61%

Open market

34%

  • ECOTRIC29%
  • Husky Liners12%
  • Bushwacker7%
  • Mountainpeak7%
  • Motor City Sheet Metal6%
  • BEOC5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$14K12%$21K16%$28K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 56 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Excellent fit”

Quality-Overall18%

“Quality looks nice and as of now this seller is 5 stars and ships fast”

Assembly/Installation13%

“Just installed it in my box trailer and love it”

Rusts/Corrodes8%

“Works great covers up the rust”

Value For Money6%

“Worth the money”

Material Quality4%

“Overall material though is good and definitely durable”

Thickness2%

“Good quality and appear to be thicker gauge, or at least equal to OEM”

Durability2%

“Durable”

Ease Of Use2%

“It applied so easily”

Design-Overall2%

“Very nice and built well”

What buyers complain about

Size-Overall17%

“Does not fit like the description said it would”

Adhesion/Stickiness9%

“The adhesive is a little weak”

Rusts/Corrodes9%

“small rust bubbles”

Advertised Vs Actual Product7%

“did not fit like advertised for my truck”

Quality-Overall4%

“Cheap”

Compatibility-Overall4%

“Did not fit 03 chevysilverado1500hd 4 door had to send it back”

Strength3%

“All bent up when they come”

Metal Quality3%

“Some of the metal is poorly folded”

Thickness3%

“Not as advertised thickness”

Functionality-Overall2%

“They do not work can't shut doors”

Top return reasons

Size-Overall49%
Compatibility-Overall10%
Advertised Vs Actual Product9%
Defective Material/Parts7%
Assembly/Installation3%
Functionality-Overall3%
Adhesion/Stickiness2%
Rusts/Corrodes2%
Quality-Overall2%
Material Quality1%