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rj19lm champion spark plug

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 62Conversion 100Competition 10Returns 87Price range 54Avg price 34Brand share 0Review moat 59Quality gap 19

Conversion

Incredible21.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 6% kills the launch gate

Growth

Good+38.5%

90-day search growth — must beat 0% to launch

Review moat

Good1,146.2

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.38–$24.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$269K

$269K/yr · 123K searches

Avg price

Okay$10.12

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

67

Top-5 brand share

100%

Open market

0%

  • Champion49%
  • Briggs & Stratton26%
  • Powtol13%
  • Wetenex11%
  • AMICAREP1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$27K20%$54K30%$81K40%$108K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +38.5% search growth over the last 90 days.
5K4KSpike '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent quality”

Advertised Vs Actual Product20%

“As Advertised”

Size-Overall19%

“Great fit”

Socket/Port/Plug15%

“Great Plug”

Value For Money13%

“Good for the price”

Durability2%

“the build quality feels durable”

Efficiency1%

“Worked perfectly”

Brightness/Shine/Glow1%

“Spark”

Assembly/Installation1%

“Installation was straightforward”

Design-Overall1%

“However, these looks amd feel solidly built so I'm sure they will work fine”

What buyers complain about

Advertised Vs Actual Product23%

“Misleading”

Quality-Overall18%

“Cheap”

Functionality-Overall14%

“After installing in my lawnmower it would not run”

Size-Overall9%

“Did not fit my mower”

Certifications9%

“Dont always get qualified products”

Value For Money9%

“NOT a huge deal”

Maintenance And Repair9%

“Yearly maintenance item that needs replacement”

Cushion5%

“No cushion so plugs were banged up”

Top return reasons

Size-Overall62%
Advertised Vs Actual Product13%
Defective Material/Parts5%
Functionality-Overall5%
Value For Money4%
Socket/Port/Plug3%
Compatibility-Overall3%
Assembly/Installation1%
Product Condition1%
Quality-Overall1%