rain gear
Worth a lookShows a sweet-spot price point ($34.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$34.23avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$7.09–$116.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Market size
Good$353K$353K/yr · 859K searches
Returns
Okay4.8%return rate — above 6% kills the launch gate
Review moat
Okay3,836.94avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
94
Top-5 brand share
45%
Open market
51%
- SaphiRose16%
- FROGG TOGGS8%
- UIQUR8%
- TIDEWE7%
- Hagon PRO6%
- COOY4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 95 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Black)
SaphiRose$13.424.6★4,511 rev
Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)
Hagon PRO$11.754.5★18,121 rev
SaphiRose Mens Waterproof Rain Suit 2pcs/set Packable Rain Gear for Golf Motorcycle Fishing(Black M)
SaphiRose$42.854.3★71 rev
COOY Rain Coats (2 Pack) - Reusable EVA Rain Ponchos For Adults Rain Jackets Raincoats For Men Women
COOY$10.654.4★2,647 rev
FROGG TOGGS Mens Pro Lite Rain Suit Waterproof Breathable Dependable Wet Weather Protection Carbon Black Medium-Large
FROGG TOGGS$28.683.8★10,286 rev
Newest
by launch date
UIQUR Mens Rain Jacket Lightweight Long Raincoat Hood Rain Poncho Waterproof Windbreaker Cycling Running Hiking Packable Black M
UIQUR$24.40140 rev
UIQUR Mens Cycling Jacket Rain Jacket Waterproof Windbreaker Raincoat Running Hiking Gear Hood Lightweight Packable Black L
UIQUR$18.62188 rev
UIQUR Mens Rain Suit Waterproof Rain Jacket with Rain Pants 2 Pieces Lightweight Packable Raincoat with Hood Running Cycling Black L
UIQUR$31.87124 rev
UIQUR Mens Cycling Jacket Rain Jacket Waterproof Windbreaker Raincoat Running Hiking Gear Hood Lightweight Packable Black XL
UIQUR$18.55188 rev
UIQUR Mens Rain Suit Waterproof Rain Jacket with Rain Pants 2 Pieces Lightweight Packable Raincoat with Hood Running Cycling Black XL
UIQUR$31.28124 rev
Trending
90-day click momentum
LAMA Waterproof Rain Suit Jacket & Trouser Suit Breathable Jacket with Pants 2 Pieces Rainwear with Hooded Reflective Strip Outdoor Anti-storm Rain Gear Unisex BL M
LAMA$24.534.1★
UIQUR Mens Cycling Jacket Rain Jacket Waterproof Windbreaker Raincoat Running Hiking Gear Hood Lightweight Packable Black L
UIQUR$18.624.2★
Outdoor Ventures Packable Rain Suit for Men Lightweight Waterproof Breathable Rain Gear for golf Rain Jacket Pants
Outdoor Ventures$41.134.4★
UIQUR Mens Cycling Jacket Rain Jacket Waterproof Windbreaker Raincoat Running Hiking Gear Hood Lightweight Packable Black XL
UIQUR$18.554.2★
Mens PRO Workwear 3-Piece Waterproof PU Rain Suit Heavy Duty Hooded Jacket & Bib Pants for Outdoor Work Sea Fishing(Army Green Large)
NAVIS MARINE$88.794.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The length was great”
“Very well made”
“Worth it”
“I purchased the UIQUR Mens Rain Jacket for travel, and everyday use, and it has been a great lightweight option”
“Great to have in the rain”
“AS DESCRIBED”
“Totally water resistant”
“Easy to put on”
“The material feels durable”
“dries quickly”
What buyers complain about
“Cheap product”
“sleeves are too short”
“NOT WATER PROOF”
“Not very durable”
“Sandwich bags are thicker”
“Cheap flimsy material”
“The seam is not sewn”
“Thin material”
“Cheap”
“Flimsy”