radiator fan
Launch itA $863K/yr market growing +51.7% this quarter with returns at 4.0% — clears our launch bar.
Avg price
Great$68.50avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great455.35avg incumbent reviews — the moat a new listing must climb
Market size
Great$863K$863K/yr · 759K searches
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 6% kills the launch gate
Price range
Okay$7.37–$209.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
94
Top-5 brand share
50%
Open market
44%
- BLACKHORSE-RACING16%
- DNA MOTORING11%
- Dorman9%
- STMGW7%
- A-Premium7%
- FGJQEFG6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 85 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 inch Slim Fan Pull Electric Radiator Cooling Fans 12V Mount Kit Unversal Black
BLACKHORSE-RACING$26.624.4★3,117 rev
16 inch Electric Radiator Fan 3000 CFM 10 Blades Electric Fan Automotive Black with Thermostat Wiring Switch Relay Kit
STMGW$50.104.3★192 rev
BLACKHORSE-RACING 16 16 inch Electric Radiator Fan High 3000 + CFM Thermostat Wiring Switch Relay Kit Black
BLACKHORSE-RACING$50.474.2★1,423 rev
FGJQEFG 12 Inch Universal Slim Fan Push Pull Electric Radiator 12V 80W High Performance Cooling Fan Mount Kit Black 2 Pcs
FGJQEFG$40.614.3★148 rev
labwork 16 Electric Radiator Fan HIGH 3000+CFM Thermostat Wiring Switch Relay KIT Black
labwork$40.864.3★199 rev
Newest
by launch date
7 inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black
SUPERFASTRACING$20.841 rev
10inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black
SUPERFASTRACING$23.381 rev
PHILTOP 621526 Radiator Cooling Fan Assembly Compatible with 2009-2010 Charger/300 2.7/3.5/6.1L 2009-2023 Charger 5.7L Challenger 300 5.7L (Single Fan Module) Replace# 68050129AA CH3115169
PHILTOP$72.6644 rev
maXpeedingrods Radiator Cooling Fan Assembly for Jeep Grand Cherokee 4.0L 2004 (submodel: Laredo Limited Special Edition) 52079528AD 620041 52080127AA
maXpeedingrods$64.9159 rev
GEARLAST Radiator Fan Engine Replacement Dual Radiator & Condenser Cooling Fan Assembly Fit for Volkswagen Jetta 2.0L VW Tiguan for Audi A3 TT 1K0121205AD9B9
GEARLAST$85.1331 rev
Trending
90-day click momentum10inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black
SUPERFASTRACING$23.385.0★
7 inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black
SUPERFASTRACING$20.845.0★
PHILTOP 621526 Radiator Cooling Fan Assembly Compatible with 2009-2010 Charger/300 2.7/3.5/6.1L 2009-2023 Charger 5.7L Challenger 300 5.7L (Single Fan Module) Replace# 68050129AA CH3115169
PHILTOP$72.664.6★
MuHize Electric Radiator Cooling Fan 12 Universal High Performance Fans(2026 New) Puller Electric Radiator Cooling Assembly 12V 80W with Mount Kit (Pack of 2)
MuHize$41.304.5★
FGJQEFG 10 Inch Universal Slim Fan Push Pull Electric Radiator 12V 80W High Performance Cooling Fan Mount Kit Black 2 Pcs
FGJQEFG$38.824.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.7% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Direct fit”
“Good quality, easy to install and wire, provides good air flow”
“Easy assembly”
“Great Value”
“As advertised”
“This fan works well”
“quiet in operation”
“Cooling”
“Moves air ok. Seems to function fine”
“it loves them they're more powerful than the OEM ones”
What buyers complain about
“Medium quality”
“Doesnt work”
“noisy”
“Small in size”
“I didn't expect it to be very durable”
“Wrong Product Description”
“neither had any instructions for installation”
“No instructions”
“car overheated with this fan”
“Had a piece broken”