racor fuel water separator
Worth a lookShows a thin review moat (116 avg reviews), but prices mostly outside the sweet spot ($16.42–$552.50) keeps it on the watch list.
Review moat
Great115.79avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Great$84.57avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.0%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 33K searches
Price range
Bad$16.42–$552.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
49
Top-5 brand share
72%
Open market
24%
- Racor41%
- CARMOCAR12%
- Aurorasters9%
- Racor Fuel Filter Element6%
- SURGLA5%
- DZFST.FI4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Racor Spin-On Fuel Filter/Water Separator Complete Kit 320R-RAC-01
Racor$117.204.4★152 rev
R12T Fuel Water Separator Fuel Filter/Water Separator Marine Complete Kit 10 Micron Filter Replaces Racor S3240 120AT R12T NPT ZG1/4-19 Fit 3/8 Inch NPT Outboard Motors for Gas & Diesel Engines
Aurorasters$18.404.4★85 rev
CARMOCAR Fuel Filter Water Separator replacement for Marine Outboard Motor Mercury with 3/8 Barb x 1/4 NPT brass Fittings Replaces# S3213 S3214 35-60494-1 S3213 18-7932-1 18-17928 35-809097
CARMOCAR$30.144.4★580 rev
S3213 Fuel Water Separator Filter with Clear Bowl: 10 Micron Marine Fuel Filter Compatible with Yamaha/Mercury/Suzuki/Racor. Replaces 35-60494-1 18-7932-1. Installation Kit Screws Fittings & Clamps
SURGLA$26.054.3★25 rev
DZFST.FI S3213 Fuel Water Separator Filter Compatible with Marine Outboard Motor Mercury Yamaha Racor Sierra Engine Boat 10 Micron Replaces# 35-60494-1 S3213 18-7932-1 18-17928 35-809097
DZFST.FI$19.204.5★108 rev
Newest
by launch dateS3213 Fuel Water Separator Filter with Clear Bowl: 10 Micron Marine Fuel Filter Compatible with Yamaha/Mercury/Suzuki/Racor. Replaces 35-60494-1 18-7932-1. Installation Kit Screws Fittings & Clamps
SURGLA$26.0525 rev
Yutmatin 1PCS Fuel Filter Water Separator 1000FH10 Compatible with Parker Racor 1000FH10
Yutmatin$170.600 rev
S3213 Fuel Water Separator Marine Kit Compatible with Yamaha and for Mercury Marine Outboard Motor with 3/8 Barb x 1/4 NPT Brass Fittings Replaces B32013 35-60494-1 18-7932-1 18-17928 35-809097
TRSCJXN$24.3251 rev
Racor Marine 900VMA10 Turbine Series Fuel Filter/Water Separator with Shut-Off Valve
Racor$552.500 rev
S3213 Fuel Water Separator Marine Fuel Filter Water Separator with 3/8 Barb and 1/4 NPT Fittings Compatible with Yamaha Mercury Racor Sierra Suzuki Outboard - 18-7922 35-60494-1 B32013 18-7932-1
Arbriaty$24.6252 rev
Trending
90-day click momentumS3213 Fuel Water Separator Filter with Clear Bowl: 10 Micron Marine Fuel Filter Compatible with Yamaha/Mercury/Suzuki/Racor. Replaces 35-60494-1 18-7932-1. Installation Kit Screws Fittings & Clamps
SURGLA$26.054.3★
Racor Marine 900VMA10 Turbine Series Fuel Filter/Water Separator with Shut-Off Valve
Racor$552.500.0★
S3213 Fuel Water Separator Marine Kit Compatible with Yamaha and for Mercury Marine Outboard Motor with 3/8 Barb x 1/4 NPT Brass Fittings Replaces B32013 35-60494-1 18-7932-1 18-17928 35-809097
TRSCJXN$24.324.6★
Yutmatin 1PCS Fuel Filter Water Separator 1000FH10 Compatible with Parker Racor 1000FH10
Yutmatin$170.600.0★
Racor Snapp Filter Assy W/Drain 10M
Racor$60.064.2★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +37.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels solid and well-made, and installation was simple and straightforward”
“Great affordable filters”
“Works as advertised”
“GREAT PRICE”
“It was easy to mount”
“Good fit”
“Works great”
“I experienced no air leaks or fuel starvation issues afterward”
“Good design”
“seems durable”
What buyers complain about
“Leaks”
“nor allow carb filter to fail”
“MISSING FITTINGS”
“Check valve is junk”
“One had chipped paint”
“last one corroded so badly that it started leaking fuel”
“Metal shavings”
“havent installed it”
“screwed on way too tight”
“within 5 minutes the same issue”