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prolong

Skip it40/100

a small market ($12K/yr) — prolong doesn't clear our bar today.

Market/yr

$12K

Growth (1y)

+103.7%

Products

17

Brands

12

was 10 a year ago

Sellers

92

Price range

$9.70–$111.96

Returns

0.2%

Rating

4.5★

40/100

Skip it

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
65
×0.30
Competition
31
×0.20
Quality gap
43
×0.10
Returns
98
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +103.7% year over year.
1K716Prime Day '24Black Friday '24Holiday '24Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Competition

42%Prolong Super Lubricants
  • Prolong Super Lubricants42%
  • PROLONG LASH14%
  • Prolube13%
  • Liqui Moly6%
  • Promescent5%
  • Slick 505%
  • Other (6 brands)15%

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 92 sellers compete here.

Brands

12 rising

was 10 a year ago

Sellers

92

Top 5 brand share

80%

#ProductBrandPriceRatingReviewsClick shareTrend
1Prolong Super Lubricants$33.114.8★2,31223%falling
2Prolong Super Lubricants$23.694.6★1,47918%falling
9Slick 50$16.544.8★8933%rising
10DURA LUBE$16.004.7★5843%rising

Product shelf

All 17 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Best oil additive in existence”

Noise Level12%

“quiet as could be”

Efficiency10%

“Works well”

Lubrication10%

“Improved lubricant and performance all around”

Advertised Vs Actual Product10%

“AS ADVERTISED”

Value For Money7%

“great value for the money”

Fuel Efficiency6%

“Better gas mileage”

Motor Power3%

“Motor seems to be running smoother”

Ease Of Use2%

“Easy to use”

Durability2%

“been useing 10 years”

What buyers complain about

Functionality-Overall24%

“I didn't get any results”

Noise Level11%

“it took alot of the mechanical noise from the motor”

Value For Money8%

“Expensive”

Lubrication7%

“Anxious to see if this lubricant lives up to it's reputation”

Smell4%

“smells bad”

Quality-Overall3%

“very poorly made”

Leak-Proof3%

“Caused leaking seals”

Strength2%

“Not strong enough”

Advertised Vs Actual Product2%

“Not what it claims”

Fuel Efficiency2%

“Crap dont buy this product it made my engine tick”

Top return reasons

  • Leak-Proof20%
  • Compatibility-Overall18%
  • Functionality-Overall13%
  • Advertised Vs Actual Product11%
  • Value For Money7%
  • Defective Material/Parts6%
  • Fuel Efficiency3%
  • Noise Level3%
  • Lubrication2%
  • Certifications2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.