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power steering fluid

Skip it47/100

strong incumbent ratings (4.7★) — power steering fluid doesn't clear our bar today.

Market/yr

$516K

Growth (1y)

+156.8%

Products

15

Brands

9

was 11 a year ago

Sellers

96

Price range

$5.19–$22.82

Returns

1.4%

Rating

4.7★

47/100

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Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
25
×0.30
Growth
72
×0.30
Competition
36
×0.20
Quality gap
20
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +156.8% year over year.
11K6KJul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

37%Valvoline
  • Valvoline37%
  • Prestone16%
  • Lubegard13%
  • Johnsen's9%
  • Bar's Leaks7%
  • ACDelco7%
  • Other (3 brands)10%

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 96 sellers compete here.

Brands

9 falling

was 11 a year ago

Sellers

96

Top 5 brand share

83%

#ProductBrandPriceRatingReviewsClick shareTrend
4Johnsen's$22.824.7★1,2599%falling
6Bar's Leaks$12.014.3★2,8277%falling
9Lucas Oil$5.194.7★2164%rising
10Prestone$8.744.7★2,1654%rising
15Lucas Oil$9.664.8★1,7002%rising

Product shelf

All 15 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“So far, seems solid and reliable”

Value For Money20%

“Great value”

Advertised Vs Actual Product15%

“As described”

Efficiency12%

“Works good on my 2002 civic”

Leak-Proof6%

“No leaks so far”

Size-Overall3%

“Perfect fit”

Motor Power2%

“It will make your car run like new feel more power”

Maintenance And Repair2%

“cost-effective fix without requiring expensive mechanical repairs”

Lubrication2%

“Great product and takes the guesswork out of which fluid to use”

Thickness1%

“It was a nice blend of thickness to add to my power steering reservoir”

What buyers complain about

Leak-Proof30%

“Product arrived showing leakage on bottom of shipping box”

Noise Level13%

“Was getting a buzzing vibration. when I made a turn”

Functionality-Overall7%

“Didn't work”

Quality-Overall6%

“Japanese quality for Japanese cars* Expensive”

Compatibility-Overall4%

“Amazon does not correctly show compatibility for this product”

Value For Money4%

“Complete waste of money”

Material Quality2%

“Not synthetic”

Advertised Vs Actual Product2%

“I am giving this product a lower rating because it was not the gallon shown in the ad”

Wheel Quality2%

“my wheel starting to bind up in spots”

Lubrication1%

“I was replacing the reservoir since the power steering fluid was all gummy”

Top return reasons

  • Compatibility-Overall44%
  • Value For Money15%
  • Leak-Proof12%
  • Functionality-Overall10%
  • Advertised Vs Actual Product6%
  • Size-Overall3%
  • Maintenance And Repair3%
  • Defective Material/Parts3%
  • Material Quality1%
  • Color1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.