power steering cooler
Skip itA small market ($88K/yr) — this niche doesn't clear our bar today.
Price range
Great$21.25–$103.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$60.47avg listing price — sweet spot $15–$100
Review moat
Great249.53avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 6% kills the launch gate
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 77K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
95
Top-5 brand share
84%
Open market
11%
- Derale25%
- Dorman20%
- Hayden Automotive17%
- EVIL ENERGY11%
- A-Premium10%
- FILTERUP5%
- Open — no brand owns it (9 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Derale 13200 Power Steering Cooler Kit Black
Derale$49.934.6★405 rev
Dorman 918-301 Power Steering Cooler Compatible with Select Cadillac / Chevrolet / GMC Models
Dorman$91.154.6★986 rev
Hayden Inc. 1009 9L x 5.75W x 2.5H Power Steering Oil Cooler Silver
Hayden Automotive$30.914.6★552 rev
Derale Performance Fluid Cooler 7000 Series 2 Pass 8.875 x 2.625 x 1.75 in Tube Type 6 AN Male Inlet/Outlet Aluminum/Copper Black Powder Coat Universal Each
Derale$48.964.6★78 rev
EVIL ENERGY 5/16 Transmission Oil Cooler 6 Pass Tube and Fin Cooler Kit Universal Aluminium Black
EVIL ENERGY$39.454.6★1,076 rev
Newest
by launch date
Edelmann Elite High-Performance Universal Power Steering Cooler 59000
Edelmann$82.301 rev
FILTERUP Upgrade 2 Pass Aluminium Transmission Oil Cooler 5/16 Universal 2 Rows Tube And Fin Cooler Kit Engine With Hose Mounting Black
FILTERUP$21.2586 rev
loosoo 68069566AA Power Steering Oil Cooler Compatible with Dodge Ram 1500 2500 3500 2003 2004 2005 2006 2007 2008 2009 2010 Gas V6 V8
loosoo$63.1922 rev
Dorman 918-586 Power Steering Cooler Compatible with Select Chrysler/Dodge Models
Dorman$65.887 rev
Dorman 918-346 Power Steering Cooler Compatible with Select Chevrolet/GMC Models
Dorman$80.945 rev
Trending
90-day click momentum
Universal Transmission Oil Cooler Kit 5/16 Universal 4-Row Aluminum Tube and Fin Cooler - for Engine Oil Power Steering Cooling Reliable Upgrade for Pickup Truck SUV Car
Tissting$33.735.0★
Derale 13212 Power Steering Cooler Kit Black
Derale$53.334.6★
GM Genuine Parts 25895896 Power Steering Fluid Cooler
GM GENUINE PARTS$103.984.8★
loosoo 68069566AA Power Steering Oil Cooler Compatible with Dodge Ram 1500 2500 3500 2003 2004 2005 2006 2007 2008 2009 2010 Gas V6 V8
loosoo$63.194.5★
Dorman 918-346 Power Steering Cooler Compatible with Select Chevrolet/GMC Models
Dorman$80.944.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Direct fit”
“Easy Installation”
“Cooler worked perfect”
“Quality part complete kit”
“was well worth the time”
“Solved my transmission problems”
“Exactly what I ordered”
“So far, everything is holding up great”
“The quality of the material seems to be good”
“Installation was easy and no leaks”
What buyers complain about
“Nipples are too big”
“My original unit had developed a leak”
“the hose they send is cheap”
“the clamps are cheap”
“Hose burst after 11 months”
“Flimsy - bent on install”
“it took a while to make brackets to install”
“Mine split and cost me a transmission”
“My old factory cooler had rusted through”