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portable fridge

Skip it48/100

a small market ($168K/yr) — portable fridge doesn't clear our bar today.

Market/yr

$168K

Growth (1y)

+150.9%

Products

32

Brands

1

was 1 a year ago

Sellers

6

Price range

$27.88–$582.60

Returns

4.2%

Rating

4.4★

48/100

Skip it

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
8
×0.30
Growth
71
×0.30
Competition
62
×0.20
Quality gap
50
×0.10
Returns
66
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +150.9% year over year.
9K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Competition

100%BougeRV
  • BougeRV100%

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 1 brands and 6 sellers compete here.

Brands

1 flat

was 1 a year ago

Sellers

6

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50
BougeRV$159.794.6★2,89814%falling
2
BougeRV PC35 Portable Air Conditioner 3500BTU Tent Air Conditioner with App Control Low Power Camping AC Unit for Tent RV Van Life Indoor & Outdoor Use (2026 New)BougeRV PC35 Portable Air Conditioner 3500BTU Tent Air Conditioner with App Control Low Power Camping AC Unit for Tent RV Van Life Indoor & Outdoor Use (2026 New)
BougeRV$362.423.0★3812%rising
3
BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)
BougeRV$224.514.6★2829%rising
4
BougeRV Upgraded Telescopic Camping Light 15600mAh Rotatable Electric Lantern Collapsible Outdoor Light Cordless Flashlight Waterproof Tent Lamp for Camping Emergency Hiking OutdoorBougeRV Upgraded Telescopic Camping Light 15600mAh Rotatable Electric Lantern Collapsible Outdoor Light Cordless Flashlight Waterproof Tent Lamp for Camping Emergency Hiking Outdoor
BougeRV$59.864.3★1428%falling
5
BougeRV Portable Fan Rechargeable 20000mAh Battery Powered Fans with 4 Wind Speeds Hook Brighter Light LCD Display 270 Rotatable for Camping Tent Outdoors Office Travel RV BlackBougeRV Portable Fan Rechargeable 20000mAh Battery Powered Fans with 4 Wind Speeds Hook Brighter Light LCD Display 270 Rotatable for Camping Tent Outdoors Office Travel RV Black
BougeRV$60.284.4★826%rising
6
BougeRV Telescopic Camping Light 15600mAh Rechargeable Lantern Portable Camping Light 1000x3 Lumens Rotatable Camping Light for Tent Emergency Outdoor IPX5 Water Resistant Black(2026 New)BougeRV Telescopic Camping Light 15600mAh Rechargeable Lantern Portable Camping Light 1000x3 Lumens Rotatable Camping Light for Tent Emergency Outdoor IPX5 Water Resistant Black(2026 New)
BougeRV$86.244.7★575%rising
7
BougeRV 12 Volt Refrigerator CRPRO 30 Quart 12V Car Fridge Portable Freezer (-8~50) Compressor Cooler with 12V/24 DC 110-240 AC for Outdoor Camping Overlanding Truck RV SUV VanBougeRV 12 Volt Refrigerator CRPRO 30 Quart 12V Car Fridge Portable Freezer (-8~50) Compressor Cooler with 12V/24 DC 110-240 AC for Outdoor Camping Overlanding Truck RV SUV Van
BougeRV$228.534.5★5915%falling
8
BougeRV 12 Volt Refrigerator 21QT Car Fridge 20L Portable Freezer -4~68 12/24V DC 110~240V AC Ideal for 2 People Road Trips Truck Camping(2026 New Model: CRH20)BougeRV 12 Volt Refrigerator 21QT Car Fridge 20L Portable Freezer -4~68 12/24V DC 110~240V AC Ideal for 2 People Road Trips Truck Camping(2026 New Model: CRH20)
BougeRV$210.654.5★254%rising
9
BougeRV CRD2 V2.0 43 Quart Portable Fridge Freezer with 240Wh Battery 12 Volt Car Refrigerator -4~68 Dual Zone Compressor Electric Cooler for Overlanding Camping RV Truck(2026 New Model)BougeRV CRD2 V2.0 43 Quart Portable Fridge Freezer with 240Wh Battery 12 Volt Car Refrigerator -4~68 Dual Zone Compressor Electric Cooler for Overlanding Camping RV Truck(2026 New Model)
BougeRV$445.914.4★303%rising
10
BougeRV 266Wh Portable Power Station Backup Battery for 12V Car Refrigerators Solar Generator with USB-C DC Output and Smart DisplayBougeRV 266Wh Portable Power Station Backup Battery for 12V Car Refrigerators Solar Generator with USB-C DC Output and Smart Display
BougeRV$182.173.8★283%rising
11
BougeRV 12V Refrigerator Fridge Freezer Portable Car Fridge 42 Quart Electric Cooler 12V/24V DC 110~240V AC for RV Camper Truck Pickup SUV Van Boat Camping Tailgating Road Trip Outdoor TravelBougeRV 12V Refrigerator Fridge Freezer Portable Car Fridge 42 Quart Electric Cooler 12V/24V DC 110~240V AC for RV Camper Truck Pickup SUV Van Boat Camping Tailgating Road Trip Outdoor Travel
BougeRV$235.904.4★1,8493%falling
12
BougeRV 43 Quart Portable Fridge Freezer 12 Volt Car Refrigerator -4 to 68 Dual Zone Compressor Electric Cooler 12/24V DC 110~240V AC for Overlanding Camping RV(2026 New Model: CRD2 V2.0)BougeRV 43 Quart Portable Fridge Freezer 12 Volt Car Refrigerator -4 to 68 Dual Zone Compressor Electric Cooler 12/24V DC 110~240V AC for Overlanding Camping RV(2026 New Model: CRD2 V2.0)
BougeRV$331.954.3★243%rising
13
BougeRV Upgraded Portable Propane Water Heater Hot Water Heater w/Built-in battery for Showering & Cleaning Camping Water Heater w/Water Pump & Showerhead Overheating Protection Outdoor UseBougeRV Upgraded Portable Propane Water Heater Hot Water Heater w/Built-in battery for Showering & Cleaning Camping Water Heater w/Water Pump & Showerhead Overheating Protection Outdoor Use
BougeRV$316.954.7★172%rising
14
BougeRV Telescoping Camping Light 3200 Lumen Outdoor Lantern 8000mAh LED Lantern 7.55 ft Tall 90-Hour Runtime Rechargeable Tent Lamp for Camping Emergency Hiking Outdoor Fast Charging VersionBougeRV Telescoping Camping Light 3200 Lumen Outdoor Lantern 8000mAh LED Lantern 7.55 ft Tall 90-Hour Runtime Rechargeable Tent Lamp for Camping Emergency Hiking Outdoor Fast Charging Version
BougeRV$136.184.9★322%rising
15
BougeRV 12V Portable Refrigerator Fridge Freezer Portable Car Fridge 53 Quart Electric Cooler12V/24V DC 110~240 V AC for RV Truck Pickup SUV Van Boat Camping Tailgating Road Trip Outdoor TravelBougeRV 12V Portable Refrigerator Fridge Freezer Portable Car Fridge 53 Quart Electric Cooler12V/24V DC 110~240 V AC for RV Truck Pickup SUV Van Boat Camping Tailgating Road Trip Outdoor Travel
BougeRV$253.754.4★1,8492%falling

Product shelf

All 32 tracked products in this niche.

BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50

BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50

BougeRV

$159.794.6★2,898 reviews

BougeRV PC35 Portable Air Conditioner 3500BTU Tent Air Conditioner with App Control Low Power Camping AC Unit for Tent RV Van Life Indoor & Outdoor Use (2026 New)

BougeRV PC35 Portable Air Conditioner 3500BTU Tent Air Conditioner with App Control Low Power Camping AC Unit for Tent RV Van Life Indoor & Outdoor Use (2026 New)

BougeRV

$362.423.0★38 reviews

BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)

BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)

BougeRV

$224.514.6★282 reviews

BougeRV Upgraded Telescopic Camping Light 15600mAh Rotatable Electric Lantern Collapsible Outdoor Light Cordless Flashlight Waterproof Tent Lamp for Camping Emergency Hiking Outdoor

BougeRV Upgraded Telescopic Camping Light 15600mAh Rotatable Electric Lantern Collapsible Outdoor Light Cordless Flashlight Waterproof Tent Lamp for Camping Emergency Hiking Outdoor

BougeRV

$59.864.3★142 reviews

BougeRV Portable Fan Rechargeable 20000mAh Battery Powered Fans with 4 Wind Speeds Hook Brighter Light LCD Display 270 Rotatable for Camping Tent Outdoors Office Travel RV Black

BougeRV Portable Fan Rechargeable 20000mAh Battery Powered Fans with 4 Wind Speeds Hook Brighter Light LCD Display 270 Rotatable for Camping Tent Outdoors Office Travel RV Black

BougeRV

$60.284.4★82 reviews

BougeRV Telescopic Camping Light 15600mAh Rechargeable Lantern Portable Camping Light 1000x3 Lumens Rotatable Camping Light for Tent Emergency Outdoor IPX5 Water Resistant Black(2026 New)

BougeRV Telescopic Camping Light 15600mAh Rechargeable Lantern Portable Camping Light 1000x3 Lumens Rotatable Camping Light for Tent Emergency Outdoor IPX5 Water Resistant Black(2026 New)

BougeRV

$86.244.7★57 reviews

BougeRV 12 Volt Refrigerator CRPRO 30 Quart 12V Car Fridge Portable Freezer (-8~50) Compressor Cooler with 12V/24 DC 110-240 AC for Outdoor Camping Overlanding Truck RV SUV Van

BougeRV 12 Volt Refrigerator CRPRO 30 Quart 12V Car Fridge Portable Freezer (-8~50) Compressor Cooler with 12V/24 DC 110-240 AC for Outdoor Camping Overlanding Truck RV SUV Van

BougeRV

$228.534.5★591 reviews

BougeRV 12 Volt Refrigerator 21QT Car Fridge 20L Portable Freezer -4~68 12/24V DC 110~240V AC Ideal for 2 People Road Trips Truck Camping(2026 New Model: CRH20)

BougeRV 12 Volt Refrigerator 21QT Car Fridge 20L Portable Freezer -4~68 12/24V DC 110~240V AC Ideal for 2 People Road Trips Truck Camping(2026 New Model: CRH20)

BougeRV

$210.654.5★25 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“The build quality feels solid”

Portability8%

“Super portable”

Battery Life7%

“Battery life is good”

Efficiency6%

“Really performs well”

Brightness/Shine/Glow6%

“Bright light”

Ease Of Use5%

“Easy to use”

Size-Overall5%

“Nice and large”

Heating4%

“which gives you good control over airflow depending on how much cooling you need”

Coolant4%

“did a great job cooling down”

Advertised Vs Actual Product4%

“works as advertised”

What buyers complain about

Heating7%

“It will overheat”

Size-Overall6%

“Really Small”

Functionality-Overall6%

“Not working correctly”

Durability6%

“But stopped working after just a couple uses”

Charging6%

“Charges slow”

Battery Life5%

“Faulty battery”

Quality-Overall5%

“This is cheap garbage”

Noise Level3%

“So noisy”

Value For Money3%

“A bit pricey”

Weight Heavy2%

“It is a bit heavy”

Top return reasons

  • Size-Overall36%
  • Value For Money9%
  • Coolant7%
  • Functionality-Overall6%
  • Charging5%
  • Advertised Vs Actual Product4%
  • Defective Material/Parts4%
  • Noise Level3%
  • Weight Heavy3%
  • Compatibility-Overall2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.