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polyester primer

Skip it44/100

a small market ($26K/yr) — polyester primer doesn't clear our bar today.

Market/yr

$26K

Growth (1y)

+208.4%

Products

15

Brands

5

was 4 a year ago

Sellers

39

Price range

$8.00–$165.39

Returns

0.0%

Rating

4.4★

44/100

Skip it

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
78
×0.30
Competition
29
×0.20
Quality gap
49
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 20 weeks — +208.4% year over year.
407203.5Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Competition

88%Evercoat
  • Evercoat88%
  • House of Kolor5%
  • Eastwood4%
  • Rust-Oleum2%
  • U-POL2%
  • Other0%

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 39 sellers compete here.

Brands

5 rising

was 4 a year ago

Sellers

39

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
6House of Kolor$116.275.0★65%rising

Product shelf

All 15 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good primer”

Value For Money17%

“I find that its cheaper on Amazon than my local stores by several dollars”

Spray/Flow10%

“Sprayed on nicely”

Advertised Vs Actual Product8%

“Does its job”

Paint Quality5%

“High quality paint”

Durability5%

“Efficient & Durable”

Compatibility-Overall4%

“It can be used in my car”

Material Quality4%

“High build polyester primer”

Ease Of Use3%

“its easy to knock that down”

Efficiency2%

“Does its job”

What buyers complain about

Leak-Proof17%

“Container was damaged and leaking,”

Spray/Flow15%

“the can stopped spraying before it was half emptied”

Ease Of Cleaning13%

“requires lots of sanding”

Paint Quality11%

“You can see all the imperfections, bumps, and edges when this stuff dries”

Hard Feel7%

“Hard as a rock”

Jamming/Clogging6%

“the can came clogged”

Quality-Overall4%

“Low quality nozzle”

Soft Feel3%

“is too soft”

Value For Money3%

“total waste of money for me”

Ease Of Use3%

“I cant even use it”

Top return reasons

  • Leak-Proof100%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.