pink coolant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$16.97–$39.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.60avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 6% kills the launch gate
Review moat
Good733.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$246K$246K/yr · 201K searches
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
40
Top-5 brand share
100%
Open market
0%
- PEAK48%
- Zerex26%
- Prestone16%
- Audi8%
- Valvoline2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PEAK OET Extended Life Violet Concentrate Antifreeze/Coolant for European Vehicles 1 Gal.
PEAK$24.834.8★1,481 rev
Zerex G40 Phosphate and Nitrite Free Concentrate Antifreeze/Coolant 1 GA
Zerex$22.454.8★497 rev
Prestone MAX Euro Violet 50/50 Antifreeze Automotive Coolant Pack of One
Prestone$19.754.8★357 rev
PEAK OET Extended Life Pink Concentrate Antifreeze/Coolant for European Vehicles 1 Gal.
PEAK$24.804.8★346 rev
Audi Genuine G12 EVO Coolant Antifreeze 50/50 Premixed Ready to Use
Audi$39.615.0★3 rev
Newest
by launch dateAudi Genuine G12 EVO Coolant Antifreeze 50/50 Premixed Ready to Use
Audi$39.613 rev
PEAK OET Extended Life Purple 50/50 Prediluted Antifreeze and Coolant for North American Vehicles Long-Lasting Premium Engine Coolant/Antifreeze with Organic Acid Techology (Oat) 1 Gal.
PEAK$18.80235 rev
Prestone MAX Euro Violet 50/50 Antifreeze Automotive Coolant Pack of One
Prestone$19.75357 rev
PEAK OET Extended Life Violet Concentrate Antifreeze/Coolant for European Vehicles 1 Gal.
PEAK$24.831,481 rev
PEAK OET Extended Life Pink Concentrate Antifreeze/Coolant for European Vehicles 1 Gal.
PEAK$24.80346 rev
Trending
90-day click momentumAudi Genuine G12 EVO Coolant Antifreeze 50/50 Premixed Ready to Use
Audi$39.615.0★
Prestone MAX Euro Violet 50/50 Antifreeze Automotive Coolant Pack of One
Prestone$19.754.8★
Valvoline Zerex G40 50/50 Ready-to-Use Antifreeze Coolant 1 Gallon
Valvoline$24.734.8★
PEAK OET Extended Life Violet Concentrate Antifreeze/Coolant for European Vehicles 1 Gal.
PEAK$24.834.8★
Zerex G40 Phosphate and Nitrite Free Concentrate Antifreeze/Coolant 1 GA
Zerex$22.454.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“It was affordable”
“This coolant works as expected”
“Great product”
“Blue color as pictured”
“Easy of use”
“Works and is clean”
“Perfect for my audio a4”
“Now, we're good for another 3-4 years”
“Easy and Convenient Coolant”
What buyers complain about
“VW demands I use this purple stuff”
“Every so often the coolant needs to be topped off”
“Arrived leaking”
“However, the price feels a bit high for what it is, and the packaging could be improved”
“Garbage”
“I am not comfortable using the coolant”