ph4967 fram oil filter
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+144.9%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Good$3.75–$36.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,330.22avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$24K$24K/yr · 87K searches
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
68
Top-5 brand share
92%
Open market
4%
- Fram36%
- R.A.23%
- Purolator18%
- RENKEN9%
- Toyota7%
- ACDelco3%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RA-4967 Engine Oil Filter High Efficiency Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC
R.A.$6.624.7★40 rev
FRAM EG+ PH4967P 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filter for Select Vehicle Models
Fram$4.604.7★6,924 rev
RENKEN RK4476 Oil Filter for PH4967 PH4386 L14476 51394 Pack of 12
RENKEN$36.634.7★89 rev
Purolator TL14476 PurolatorTECH Spin On Oil Filter Compatible With Toyota Corolla Camry Prius Yaris Sienna C-HR Prius C Prius Prime Pontiac Vibe and Scion xB
Purolator$3.754.6★229 rev
Fram Group Oil Filter
Fram$17.784.9★15 rev
Newest
by launch date
FRAM Extra Guard PH4967 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filters for Select Vehicle Models (6 Pack)
Fram$30.572 rev
RA-4386 High Performance Engine Oil Filter Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC
R.A.$5.334 rev
RA-4967 Engine Oil Filter High Efficiency Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC
R.A.$6.6240 rev
Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus
Toyota$9.82728 rev
A-Premium 10K Miles Protection Spin On Oil Filter Compatible with for Toyota Camry RAV4 Corolla Prius & Nissan & Chevy & Lexus & Infiniti & Suzuki & for Scion & Daihatsu & Geo & Pontiac & Lotus
A-Premium$8.62225 rev
Trending
90-day click momentumRA-4386 High Performance Engine Oil Filter Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC
R.A.$5.335.0★
Purolator L14476 Premium Engine Protection Spin On Oil Filter Compatible With Toyota Corolla Camry Prius Yaris Sienna C-HR Prius C Prius Prime Pontiac Vibe and Scion xB
Purolator$7.384.8★
Fram PH4967 Full Flow Lube Spin On Oil Filter
Fram$24.190.0★
Purolator TL14477 PurolatorTECH Spin On Oil Filter Compatible With Toyota Camry RAV4 Tundra Corolla Matrix Highlander Solara Scion xB Scion tC and Suzuki SX4
Purolator$3.864.3★
Fram PH2 Extra Guard Passenger Car Spin-On Oil Filter (Pack of 2)
Fram$10.424.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as it should”
“Nice factory filter”
“No Complaints”
“fair price”
“As advertised”
“It help your going”
“Easy to install”
“Doesnt leak”
“O E M product American made”
“allegedly durable”
What buyers complain about
“This doesn't fit my car”
“Not compatible”
“Useless filter”
“Definitely was used”
“Product Not As Described”
“It didnt look like a good quality product- cheap stamping”
“It was also leaking at the filter base”
“I'll miss the sandpaper grip”
“paint was not right”
“it can be extremely difficult to remove them at the next oil change”