ph10575 fram oil filter
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$24.40avg listing price — sweet spot $15–$100
Price range
Great$7.94–$85.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Market size
Good$297K$297K/yr · 259K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,868.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
29
Top-5 brand share
100%
Open market
0%
- Motorcraft89%
- R.A.6%
- MPR4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.634.8★11,668 rev
Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.694.8★12,438 rev
RA-10575 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Ford F-150 Explorer Chevy Silverado 1500 GMC Buick Cadillac Lincoln Isuzu Mercury
R.A.$7.944.7★94 rev
Motorcraft FL500S-12PK Oil Filter (Aa5Z6714A)
Motorcraft$85.234.7★129 rev
Genuine trrft Professional Engine Oil Filter FL-500S AA5Z-6714-A
MPR$11.513.6★14 rev
Newest
by launch dateRA-10575 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Ford F-150 Explorer Chevy Silverado 1500 GMC Buick Cadillac Lincoln Isuzu Mercury
R.A.$7.9494 rev
Genuine trrft Professional Engine Oil Filter FL-500S AA5Z-6714-A
MPR$11.5114 rev
Motorcraft FL500S-12PK Oil Filter (Aa5Z6714A)
Motorcraft$85.23129 rev
Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.6311,668 rev
Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.6912,438 rev
Trending
90-day click momentumGenuine trrft Professional Engine Oil Filter FL-500S AA5Z-6714-A
MPR$11.513.6★
RA-10575 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Ford F-150 Explorer Chevy Silverado 1500 GMC Buick Cadillac Lincoln Isuzu Mercury
R.A.$7.944.7★
Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.694.8★
Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.634.8★
Motorcraft FL500S-12PK Oil Filter (Aa5Z6714A)
Motorcraft$85.234.7★
Demand
Weekly Amazon search volume, last 10 weeks — +25.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality filter from a well known brand”
“OEM fit”
“The build quality is consistent”
“Worth the money”
“No issues with install”
“Accurate description”
“It doesn't leak”
“works well”
“Overall, this filter works as a simple and reliable replacement option for routine oil changes and standard vehicle maintenance”
“Easy to use and works great”
What buyers complain about
“All three filters were no good”
“Double check fit”
“which causes leakage through the filtration path”
“Did not fit my 2015 honda crv”
“But a fraction of dealer cost”
“I have received a used oil filter two times”
“It certainly does not represent the oil filter pictured in the ad you have”
“oil still looks dirty after 15000 miles”
“Paint on filter seems sloppy for FORD”
“Fram filter are just not on same level of quality if you open them up”