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52

pf64 acdelco oil filter

Worth a look

Shows demand growing +137.8% this quarter, but a small market ($67K/yr) keeps it on the watch list.

Market size 17Growth 96Conversion 37Competition 42Returns 94Price range 70Avg price 77Brand share 23Review moat 84Quality gap 24

Growth

Incredible+137.8%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 6% kills the launch gate

Review moat

Great318.16

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.70

avg listing price — sweet spot $15–$100

Price range

Good$4.46–$39.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$67K

$67K/yr · 145K searches

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

61

Top-5 brand share

91%

Open market

6%

  • ACDelco70%
  • Jaxivo6%
  • Kel'thuzad5%
  • trepb5%
  • Sincerity4%
  • Myreko3%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$13K30%$20K40%$27K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 40 weeks — +137.8% search growth over the last 90 days.
5K3KSpike '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits great”

Filtration25%

“Filter seems to be working good with no issues”

Advertised Vs Actual Product15%

“Just as advertised”

Value For Money10%

“fair price”

Quality-Overall9%

“Well-Made Engine Oil Filter”

Leak-Proof2%

“the fact it doesnt leak nor have any flaw is great to see”

Locally Manufactured2%

“O E M product American made”

Assembly/Installation2%

“it fit perfectly with no installation issues”

Lubrication2%

“Clean oil”

Ease Of Use1%

“Easy to use”

What buyers complain about

Filtration25%

“Cheap filter”

Size-Overall25%

“does not fit my 5.3 chevy truck”

Compatibility-Overall15%

“Not even remotely close to what I need or fits my vehicle even though it said it did”

Advertised Vs Actual Product8%

“Description states PF64F. I received PF64F.”

Value For Money5%

“Expensive compared to competition”

Quality-Overall5%

“It didnt look like a good quality product- cheap stamping”

Rusts/Corrodes5%

“Filter damage rusted”

Tread Pattern Pitch3%

“The thread pitch is wrong”

Functionality-Overall3%

“will not work”

Add-Ons/Attachments3%

“Gasket is not attached”

Top return reasons

Size-Overall46%
Compatibility-Overall20%
Filtration16%
Advertised Vs Actual Product7%
Defective Material/Parts2%
Product Condition2%
Value For Money2%
Quality-Overall1%
Mechanism Issues1%
Functionality-Overall1%