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61

pf26 acdelco oil filter

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 89Conversion 34Competition 45Returns 95Price range 81Avg price 95Brand share 23Review moat 69Quality gap 68

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.52

avg listing price — sweet spot $15–$100

Growth

Great+94.9%

90-day search growth — must beat 0% to launch

Price range

Great$3.16–$105.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good726.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$238K

$238K/yr · 326K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

98

Top-5 brand share

91%

Open market

7%

  • ACDelco65%
  • Wix9%
  • Jaxivo7%
  • Struggling6%
  • Myreko3%
  • SEGULER2%
  • Open — no brand owns it (6 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$24K15%$36K20%$48K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — +94.9% search growth over the last 90 days.
13K8KPrime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Exactly as described Fit perfectly”

Filtration24%

“Good filter nice price”

Value For Money15%

“Good Value”

Quality-Overall12%

“Build quality feels solid”

Advertised Vs Actual Product8%

“As advertised”

Assembly/Installation3%

“Easy Install”

Efficiency2%

“Works well”

Ease Of Use1%

“Easy to use”

Leak-Proof1%

“does not leak”

Design-Overall1%

“designed from what I can see from the open end”

What buyers complain about

Filtration18%

“Useless filters”

Leak-Proof11%

“They leak”

Advertised Vs Actual Product11%

“False information”

Size-Overall10%

“Does NOT fit”

Compatibility-Overall6%

“Doesnt fit the 2026 Cadillac Escalade 6.2L”

Product Condition6%

“sent me a used filter with oil in a return bag”

Quality-Overall5%

“These are cheap”

Value For Money5%

“Cheap filters are expensive”

Ease Of Cleaning4%

“Terrible clean up”

Add-Ons/Attachments3%

“the gasket wasn't attached the way it should be”

Top return reasons

Size-Overall44%
Filtration22%
Compatibility-Overall14%
Advertised Vs Actual Product6%
Product Condition3%
Defective Material/Parts3%
Value For Money2%
Quality-Overall1%
Functionality-Overall1%
Leak-Proof1%