outboard motor stand
Worth a lookShows a thin review moat (141 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great140.93avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$76.61avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+53.3%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$396K$396K/yr · 175K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$27.30–$256.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
80
Top-5 brand share
82%
Open market
15%
- TUFFIOM31%
- ExGizmo16%
- LEADALLWAY15%
- AVGVLIJ10%
- SOCROTO9%
- ERGOMASTER3%
- Open — no brand owns it (10 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ExGizmo Outboard Boat Motor Stand 165LB Load Outboard Motor Carrier Multi Purposed Portable Boat Motor Engine Trolley for Repair Maintenance Storage
ExGizmo$57.523.9★184 rev
TUFFIOM Outboard Boat Motor Stand Heavy Duty Outboard Engine Stand Carrier Cart Dolly Boat Motor Support Stand 40lbs Capacity w/Lockable Swivel Wheel for Motor Storage Repair Maintenance
TUFFIOM$85.344.1★82 rev
SOCROTO Outboard Boat Motor Stand Outboard Motor Stand 165LB Load Outboard Motor Carrier Boat Motor Stand with Wheels Portable Boat Motor Engine Trolley for Motor Repair Maintenance Storage
SOCROTO$64.733.8★97 rev
TUFFIOM Outboard Boat Motor Stand Folding Engine Stand Carrier Cart w/2 Wheels Boat Motor Dolly Support Stand 440lbs Capacity for Motor Storage Repair Maintenance
TUFFIOM$75.534.3★230 rev
Heavy-Duty Outboard Motor Stand - 315 lbs Capacity Engine Stand with 4 Rubber Casters Multi-Functional Cart for Motor Repair Maintenance Transport and Storage (Yellow)
AVGVLIJ$39.804.4★37 rev
Newest
by launch date
Goplus 330 LBS Boat Motor Stand Portable Outboard Engine Cart w/ 4 Rubber Casters Heavy Duty Dolly Storage for Motor Transportation Repair Maintenance
Goplus$70.521 rev
ERGOMASTER Outboard Boat Motor Stand 330 lbs Capacity Boat Motor Carrier Cart with Wheels for Motor Repair Transport Maintenance Storage
ERGOMASTER$76.292 rev
Heavy Duty Outboard Motor Stand 315lbs Capacity Boat Engine Carrier Cart Dolly with Six Wheels for Storage Maintenance & Garage Portable Outboard Motor Holder with Solid Black Hanging Board
SUNDGORA$89.691 rev
Outboard Boat Motor Stand Folding Engine Carrier Cart with 2 Rubber Wheels Portable Motor Stand for Repairing and Storing
SHIPUNAYE$30.851 rev
Outboard Motor Stand Cart Plans - Engine Carrier Dolly for Trolling Storage
The Best DIY Plans Store$27.300 rev
Trending
90-day click momentumERGOMASTER Outboard Boat Motor Stand 330 lbs Capacity Boat Motor Carrier Cart with Wheels for Motor Repair Transport Maintenance Storage
ERGOMASTER$76.295.0★
Goplus 330 LBS Boat Motor Stand Portable Outboard Engine Cart w/ 4 Rubber Casters Heavy Duty Dolly Storage for Motor Transportation Repair Maintenance
Goplus$70.525.0★
Byroce Outboard Boat Motor Stand 330 LBS Heavy Duty Engine Carrier Portable Cart Dolly with 4 Wheels for Storage Motor Transportation & Repair Maintenance Outboard Motor Stand (Black & Natural)
Byroce$73.865.0★
Goplus Outboard Boat Motor Stand 315 LBS Heavy Duty Pro Engine Carrier Cart Dolly Storage (Black)
Goplus$75.853.5★
Heavy Duty Outboard Motor Stand 315lbs Capacity Boat Engine Carrier Cart Dolly with Six Wheels for Storage Maintenance & Garage Portable Outboard Motor Holder with Solid Black Hanging Board
SUNDGORA$89.694.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.3% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, it does exactly what the listing says”
“well worth the money”
“As advertised”
“Easy to put together”
“The frame feels sturdy”
“worked good for moving the motor”
“Very durable”
“Easy to use”
“Works well”
“a perfect fit for my Tohatsu 6”
What buyers complain about
“making it impossible to assemble”
“Instructions were a bit vague”
“the quality control is lacking”
“This product is fairly flimsy”
“And most importantly the mounting beam for the motor mounts to tighten upon is not a solid piece”
“indicating a significant design flaw”
“Expensive tube”
“This product is definitely industrial waste”
“Broke on first use”
“Also, almost all the hardware was rusted a little even though it was in a sealed package”