oil furnace filter
Skip itSoft demand (-77.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.52avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Review moat
Great244.94avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.11–$61.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$52K$52K/yr · 40K searches
Growth
Bad-77.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
72
Top-5 brand share
85%
Open market
11%
- General Filters47%
- HVAC Parts22%
- Ganivsor6%
- Westwood5%
- General Filters, Inc5%
- Generic4%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
General Filter 1A-30 Filter Replacement Cartridges
General Filters$8.114.8★1,164 rev
General Filters 1A-25B Fuel Oil Filters Replacement Cartridge
General Filters$35.484.6★113 rev
3 (Three) RF-1 Micron Rated Fuel Oil Filters Fit 1A-25A 77B Eddington S-254 Fed A77 Sears 8055 Sid Harvey XF-25/264 Mitco 264 AutoFlo F-300
HVAC Parts$14.734.6★320 rev
Ganivsor 2pk Replacement Fuel Oil Heat Filters for Cartridge 1A-30
Ganivsor$16.034.4★196 rev
General Filters 2605 R Replacement Cartridge 45 gph For Use With Gar-Ber Spin-On Fuel Oil Filters Epoxy Coated
General Filters, Inc$24.244.8★395 rev
Newest
by launch date
Westwood F100-10 Spin on Oil Filter Replacement Spin On Element w/ O Ring (Epoxy Inside 10 Micron)
Generic$18.4184 rev
10 Micron Fuel Oil Filters Compatible with 1A-30 1A-25A 77 XF-25 8055 F-300 & A-77 Models Replacement Fuel Filter 8 Pack
Unknown$35.5136 rev
Ganivsor 2pk Replacement Fuel Oil Heat Filters for Cartridge 1A-30
Ganivsor$16.03196 rev
3 (Three) RF-1 Micron Rated Fuel Oil Filters Fit 1A-25A 77B Eddington S-254 Fed A77 Sears 8055 Sid Harvey XF-25/264 Mitco 264 AutoFlo F-300
HVAC Parts$14.73320 rev
6 (Six) RF-1 Micron Rated Fuel Oil Filters Canister w/Gaskets Fit 1A-25A 77B Eddington S-254 Sears 8055 Mitco 264 AutoFlo F-300
HVAC Parts$23.6466 rev
Trending
90-day click momentum
HAKATOP 1A-30 Fuel Oil Heat Furnace Filters Replacement Cartridge 6817068
HAKATOP$10.724.3★
General Oil 1603 11BV-RK Gar-Ber Spin-On Fuel Oil Filter
General Filters$61.704.5★
3 (Three) RF-1 Micron Rated Fuel Oil Filters Fit 1A-25A 77B Eddington S-254 Fed A77 Sears 8055 Sid Harvey XF-25/264 Mitco 264 AutoFlo F-300
HVAC Parts$14.734.6★
General Filters 2605 R Replacement Cartridge 45 gph For Use With Gar-Ber Spin-On Fuel Oil Filters Epoxy Coated
General Filters, Inc$24.244.8★
Westwood F100-10 Spin on Oil Filter Replacement Spin On Element w/ O Ring (Epoxy Inside 10 Micron)
Generic$18.414.9★
Demand
Weekly Amazon search volume, last 36 weeks — -77.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good filter”
“Fits great”
“Easy install”
“Exactly as described”
“No leaks”
“Excelente material”
“figured it out pretty easily”
“an excellent price”
“Quality”
What buyers complain about
“If you dont have a filter”
“The product was not as depicted”
“Poor quality oring”
“Started to leak”
“The oring does not last”