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oil filter adapter 1/2-28

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Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 97Competition 19Returns 94Price range 44Avg price 54Brand share 38Review moat 96Quality gap 42

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Review moat

Incredible88.92

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.0%

return rate — above 6% kills the launch gate

Avg price

Good$12.51

avg listing price — sweet spot $15–$100

Price range

Okay$8.73–$20.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$47K

$47K/yr · 24K searches

Growth

Bad-54.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

12

Top-5 brand share

82%

Open market

14%

  • Gugaguga50%
  • Jingzan12%
  • Axyuada9%
  • Tllsdss6%
  • IHOTDER5%
  • HHLZDHH4%
  • Open — no brand owns it (5 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.3% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“true to size”

Advertised Vs Actual Product23%

“Just as described”

Quality-Overall15%

“Good quality adapters for project”

Value For Money10%

“Great value”

Filtration5%

“Adding the filter helps with constant flow”

Efficiency5%

“Works great”

Ease Of Cleaning5%

“Inside and outside threads are clean”

Strength3%

“Strong”

Fun/Entertainment Experience2%

“my children have enjoyed playing with them”

Design-Overall2%

“Such aesthetics are of no concern for my purpose”

What buyers complain about

Quality-Overall31%

“Junk”

Size-Overall31%

“Does not fit”

Thickness6%

“being thin on the edges”

Weight Heavy6%

“Heavy”

Functionality-Overall6%

Top return reasons

Size-Overall58%
Compatibility-Overall8%
Defective Material/Parts7%
Advertised Vs Actual Product6%
Quality-Overall5%
Functionality-Overall5%
Assembly/Installation4%
Value For Money3%
Shape/Style1%
Filtration1%