oil filter
Launch it76/100oil filter clears our launch bar: a $5.4M/yr market growing +285.6% with returns at 0.8%.
Market/yr
$5.4M
Growth (1y)
+285.6%
Products
131
Brands
21
was 12 a year ago
Sellers
279
Price range
$3.65–$70.44
Returns
0.8%
Rating
4.7★
Launch it
Scored 76/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +285.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.4×
Competition
- Purolator19%
- Wix18%
- K&N14%
- Toyota9%
- Motorcraft9%
- ACDelco8%
- Other (15 brands)23%
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 21 brands and 279 sellers compete here.
Brands
21 rising
was 12 a year ago
Sellers
279
Top 5 brand share
69%
Product shelf
All 131 tracked products in this niche.
Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft
$8.634.8★11,668 reviews
Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus
Toyota
$9.824.8★728 reviews
WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)
Wix
$12.304.7★2,496 reviews
BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen
Bosch
$8.164.6★2,739 reviews
Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft
$8.694.8★12,438 reviews
WIX 57060XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Various Buick Chevrolet GM Hummer Saturn Saab Dodge Chrysler Jeep (07-15)
Wix
$12.264.7★3,401 reviews
Purolator PL14459 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Hyundai Elantra Sonata Tucson Accent Sante Fe Kia Soul Optima Sportage Sorento and Honda Accord
Purolator
$8.054.7★2,112 reviews
Purolator PL14610 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Honda CR-V Accord Civic Pilot Odyssey HR-V Fit Nissan Frontier TITAN Xterra Acura MDX and RDX
Purolator
$8.354.8★2,715 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality filter”
“Fits as advertised”
“Decent quality”
“Fair price”
“Just as described”
“Does the job”
“the installation was great”
“Doesn't leak”
“Easy to use”
“Keeping my engine clean and lubricated”
What buyers complain about
“Damaged filters”
“Does NOT fit”
“Not compatible”
“Bad quality control”
“it leaks”
“False Advertisement”
“Used item”
“A little pricey”
“there was some rust on the metal right next from where thr thread starts”
“The space to reach the filter is very difficult, small, and twisty and it annoying to have to use the alternative tool”
Top return reasons
- Size-Overall40%
- Filtration20%
- Compatibility-Overall17%
- Value For Money5%
- Advertised Vs Actual Product4%
- Defective Material/Parts4%
- Product Condition3%
- Functionality-Overall1%
- Leak-Proof1%
- Quality-Overall1%