oil dry
Worth a lookShows low returns (0.3%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Review moat
Great221.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$7.53–$48.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$499K$499K/yr · 258K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
120
Top-5 brand share
84%
Open market
10%
- Zep29%
- E P MINERALS24%
- Oil-Dri13%
- Oil Eater11%
- Elite Tool Center8%
- THE FRYOILSAVER COMPANY6%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zep Spill ABSRBNT INST N/Clay 3LB ZUABS3
Zep$8.454.6★529 rev
E P Minerals 9825 All Purpose Absorbent
E P MINERALS$20.944.6★559 rev
Rapid Clean Absorbent for Oil Spills Automotive Spills Paint Spills Food Spills & Other Fluids
Oil Eater$7.534.1★86 rev
Oil ASORBENT OILDRI 40QT
Oil-Dri$22.514.5★91 rev
Elite Tool Center 2 Pack Oil Dri 36lb Premium Absorbent Bags Montmorillonite Clay Absorbs Oil Grease Hydraulic Oil & Other Liquid Spills Stickers
Elite Tool Center$48.104.7★53 rev
Newest
by launch date
WYK 2 Quart Super Sorbent 2000 Series Industrial Oil Absorbent Granules & Traction Agent for Spills Leaks and Safety Maintenance Fast-Acting Spill Absorber BLUE Super Sorbent
THE FRYOILSAVER COMPANY$14.8010 rev
SHURFOOT 3lb Non-Slip Oil Absorbent - Provides Ice Traction & Vapor Suppression - Spill Control for Blood Water & Oils - USDA Approved - Floor Dry Absorbent Odorless - Fire-Safe & Dustless
THE FRYOILSAVER COMPANY$15.6028 rev
Rapid Clean Absorbent for Oil Spills Automotive Spills Paint Spills Food Spills & Other Fluids
Oil Eater$7.5386 rev
Elite Tool Center 50lb Bag All Purpose Granular Absorbent for Oil Gas Water Chemical Spill Clean Up
Elite Tool Center$29.3724 rev
Elite Tool Center 2 Pack Oil Dri 36lb Premium Absorbent Bags Montmorillonite Clay Absorbs Oil Grease Hydraulic Oil & Other Liquid Spills Stickers
Elite Tool Center$48.1053 rev
Trending
90-day click momentumWYK 2 Quart Super Sorbent 2000 Series Industrial Oil Absorbent Granules & Traction Agent for Spills Leaks and Safety Maintenance Fast-Acting Spill Absorber BLUE Super Sorbent
THE FRYOILSAVER COMPANY$14.804.9★
Oil Dri Concentrate Floor Absorbent Bagged 25 Lb.
Oil Dri$24.434.3★
Oil Dri Concentrate Floor Absorbent Bagged 25 Lb.
Oil-Dri$29.934.0★
Elite Tool Center 50lb Bag All Purpose Granular Absorbent for Oil Gas Water Chemical Spill Clean Up
Elite Tool Center$29.374.9★
Oil ASORBENT OILDRI 40QT
Oil-Dri$22.514.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly as advertised”
“makes cleanup much more manageable”
“Quick and simple fast absorption”
“good price”
“making cleanup more efficient”
“Very easy to use”
“The performance of these pads is incredible”
“A practical choice for spill control where safety and cleanliness matter”
“Excellent for oil absorption”
“These pads are great to have on-hand for projects involving oil, grease, coolant, etc”
What buyers complain about
“Engine oil spill on garage floor”
“Price is to high for the amount that is in a bag”
“Did not work”
“does not remove existing stains”
“Worst dry sweep EVER”
“Floor dry”
“You get twice as much absorbent for less money than buying a new plastic container with absorbent”
“The pads are thicker than I expected”