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54

nissan rogue air filter

Worth a look

Shows searches that convert (8.6% search→purchase), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 52Conversion 82Competition 62Returns 82Price range 60Avg price 78Brand share 77Review moat 57Quality gap 19

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 6% kills the launch gate

Avg price

Great$16.11

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$8.51–$24.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,227.14

avg incumbent reviews — the moat a new listing must climb

Growth

Good+22.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$37K

$37K/yr · 27K searches

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

37

Top-5 brand share

58%

Open market

35%

  • kurimup17%
  • ECOGARD15%
  • A-Premium9%
  • RVgolf9%
  • StaunchAuto9%
  • Forccord7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.