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52

nissan oil filter

Worth a look

Shows low returns (0.9%), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 52Conversion 56Competition 64Returns 95Price range 76Avg price 78Brand share 52Review moat 61Quality gap 23

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Great$16.33

avg listing price — sweet spot $15–$100

Price range

Great$3.09–$54.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,072.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Good+23.8%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 56K searches

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

100

Top-5 brand share

74%

Open market

19%

  • NISSAN25%
  • 4STEED MOTORS18%
  • Kefly13%
  • Purolator9%
  • GOFIRA9%
  • Bosch7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 10 weeks — +23.8% search growth over the last 90 days.
2K1KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration31%

“Decent filter”

Size-Overall19%

“Fit fine”

Value For Money15%

“Good value for money”

Quality-Overall14%

“Good quality filter”

Advertised Vs Actual Product4%

“As Advertised”

Efficiency2%

“does work”

Leak-Proof1%

“does not leak”

Assembly/Installation1%

“This was not an installation issue”

Lubrication1%

“left a nice pool of oil on the driveway”

Maintenance And Repair1%

“Like any good maintenance”

What buyers complain about

Filtration22%

“Not the right filter”

Size-Overall10%

“Small filter”

Quality-Overall8%

“Poor quality control”

Leak-Proof8%

“Oil was leaking”

Compatibility-Overall6%

“rather the incorrect compatibility information listed on Amazon”

Rusts/Corrodes5%

“Product came with rust”

Advertised Vs Actual Product5%

“That's false advertisement”

Product Condition4%

“this filter is USED”

Value For Money3%

“the price doubled”

Lubrication2%

“bypass valve setting can lead to insufficient engine lubrication”

Top return reasons

Size-Overall31%
Filtration19%
Compatibility-Overall16%
Value For Money7%
Product Condition5%
Advertised Vs Actual Product5%
Defective Material/Parts4%
Rusts/Corrodes3%
Quality-Overall2%
Leak-Proof1%