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ngk tr6

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 28Conversion 88Competition 0Returns 84Price range 95Avg price 95Brand share 0Review moat 93Quality gap 9

Avg price

Incredible$33.71

avg listing price — sweet spot $15–$100

Price range

Incredible$27.50–$40.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great136.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 6% kills the launch gate

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Market size

Bad$72K

$72K/yr · 21K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

24

Top-5 brand share

100%

Open market

0%

  • NGK91%
  • 269 Motorsports9%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$11K30%$22K45%$32K60%$43K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
500300Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Great quality as expected from NGK”

Value For Money40%

“Great value, I regap them”

Brightness/Shine/Glow10%

“Sparky”

Socket/Port/Plug10%

“Good spark plugs”

What buyers complain about

Socket/Port/Plug100%

“Gap your plugs correctly”

Top return reasons

Size-Overall42%
Compatibility-Overall11%
Defective Material/Parts11%
Advertised Vs Actual Product8%
Product Condition6%
Functionality-Overall6%
Socket/Port/Plug4%
Motor Issues3%
Connectivity-Overall3%
Design-Overall3%