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55

ngk cmr6h

Worth a look

Shows searches that convert (21.6% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Market size 40Growth 78Conversion 100Competition 16Returns 96Price range 74Avg price 69Brand share 23Review moat 73Quality gap 21

Conversion

Incredible21.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Growth

Great+67.5%

90-day search growth — must beat 0% to launch

Price range

Good$4.18–$45.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good570

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.27

avg listing price — sweet spot $15–$100

Market size

Okay$202K

$202K/yr · 66K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

56

Top-5 brand share

91%

Open market

6%

  • NGK34%
  • Wetenex27%
  • Newparts18%
  • Hipa7%
  • Atunee4%
  • HAISHINE4%
  • Open — no brand owns it (2 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$20K20%$40K30%$61K40%$81K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.5% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit great”

Quality-Overall24%

“Great product”

Advertised Vs Actual Product16%

“They worked as advertised”

Socket/Port/Plug15%

“Perfect replacement spark plugs”

Value For Money12%

“These replacement plugs seem to be a good value as they are way cheaper than the big name brands”

Blower3%

“This was good for my blower”

Efficiency3%

“works great”

Motor Power1%

“engine ran fine”

Assembly/Installation1%

“Right one easy install”

What buyers complain about

Quality-Overall30%

“Garbage”

Size-Overall20%

“The are smaller than any I have seen on a chainsaw”

Defective Material/Parts20%

“What is it about really small parts i purchase that takes weeks to get”

Maintenance And Repair10%

“Not a good replacement”

Durability10%

“Fowled out in 2 days”

Functionality-Overall10%

“Equipment wouldnt run”

Top return reasons

Size-Overall57%
Advertised Vs Actual Product25%
Compatibility-Overall8%
Functionality-Overall3%
Value For Money3%
Socket/Port/Plug2%
Defective Material/Parts2%
Quality-Overall2%
Flammable1%