new car scent car freshener
Worth a look61/100new car scent car freshener shows low returns (0.7%), but a small market ($883K/yr) keeps it on the watch list.
Market/yr
$883K
Growth (1y)
+149.8%
Products
33
Brands
12
was 11 a year ago
Sellers
111
Price range
$5.04–$38.83
Returns
0.7%
Rating
4.2★
Worth a look
Scored 61/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +149.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Apr, May · busiest ÷ quietest = 1.9×
Competition
- Chemical Guys35%
- LITTLE TREES26%
- Meguiar's11%
- Febreze7%
- drift5%
- Air Jungles4%
- Other (6 brands)11%
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 111 sellers compete here.
Brands
12 rising
was 11 a year ago
Sellers
111
Top 5 brand share
85%
Product shelf
All 33 tracked products in this niche.
Chemical Guys New Car Smell Air Freshener and Premium Odor Eliminator Refreshes & Neutralizes Odors Great Car Fresheners for Trucks SUVs RVs and More - 16 oz
Chemical Guys
$10.734.0★30,119 reviews
LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | New Car Scent 16 Air Fresheners
LITTLE TREES
$11.804.4★11,138 reviews
Meguiars Air Re-Fresher Odor Fighting Spray - New Car Scent - Convenient Car Air Freshener that Instantly Fights Odors and Leaves Behind a Long-Lasting New Car Scent 8 Oz Trigger Spray
Meguiar's
$9.444.5★1,035 reviews
Febreze AUTO Air Freshener Odor-Fighting Automotive Vent Clip Scented Car Accessories Long Lasting for Strong Odors New Car Scent 2 Count
Febreze
$5.984.2★410 reviews
LITTLE TREES Car Air Freshener | Fiber Can Provides Long Lasting Scent for Auto or Home | Recycled Fiber | New Car Scent 4 Air Fresheners
LITTLE TREES
$11.973.9★16,002 reviews
Chemical Guys AIR_300 New Car Scent and Leather Scent Combo Pack Great for Cars Trucks SUVs RVs & More 16 fl oz (2 Items)
Chemical Guys
$19.034.2★15,278 reviews
LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | New Car Scent | 2 Pack
LITTLE TREES
$5.044.3★321 reviews
Air Jungles New Car Scent Car Air Freshener Vent Clip 6 Count Long Lasting Up to 180 days Natural Essential Oil Car Fragrance Accessories for Women and Men Odor Eliminator -4ml Each
Air Jungles
$13.314.2★21,878 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Excellent product”
“Great Value”
“Its very pleasant and strong and clean and it lasts for a long time”
“Works as intended”
“Easy to use”
“Beautiful design”
“Very nice and not overpowering”
“Works well”
“Easy to set up”
What buyers complain about
“BAD SMELL”
“didn't last a week”
“Not worth the price”
“Not strong enough”
“The bottle was leaking”
“unfortunately the quality has been inconsistent”
“It just doesnt fit”
“not as described”
“Not very effective”
“Only tthing hing is the magnet is weak maybe bigger or stronger”
Top return reasons
- Smell73%
- Advertised Vs Actual Product6%
- Leak-Proof5%
- Size-Overall3%
- Functionality-Overall2%
- Value For Money2%
- Spray/Flow1%
- Defective Material/Parts1%
- Durability1%
- Strength1%