murphys tire soap
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$37.02avg listing price — sweet spot $15–$100
Price range
Incredible$21.54–$57.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Great372.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$46K$46K/yr · 13K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
33
Top-5 brand share
94%
Open market
2%
- Tire and Tube Mounting Compound40%
- JTM31%
- Murphys Tire15%
- Myers Tire Supply4%
- Tru-Flate3%
- JTM Products3%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tire and Tube Mounting Compound REM 46634-8 lb. Pail
Tire and Tube Mounting Compound$24.444.8★1,531 rev
Murphys Concentrated Tire and Tube Mounting Compound Lubricant
JTM$57.784.8★374 rev
Murphys Tire and Tube Mounting Compound 25 lbs. (46636)
Murphys Tire$47.804.8★239 rev
5 Gallon Ready to Use Liquid Tire and Tube Mounting Compound Lube
Myers Tire Supply$55.814.3★45 rev
Tru-Flate 12-095 Stuf Concentrated Tire Mounting Lubricant 8 lb. Pail 1 Pack
Tru-Flate$24.794.5★415 rev
Newest
by launch date
Murphys Tire Mounting White Paste 8lb Pail - Heavy Duty Bead Lubricant for Tire Installation & Removal Non-Petroleum Non-Toxic Formula
Murphy$27.001 rev
JTM Products JTMF10050 1 gal Murphys Ready to Use Blue Concentrated Extra Slippery Tire & Tube Mounting Compound Jug
JTM Products$21.541 rev
5 Gallon Ready to Use Liquid Tire and Tube Mounting Compound Lube
Myers Tire Supply$55.8145 rev
Tire and Tube Mounting Compound REM 46634-8 lb. Pail
Tire and Tube Mounting Compound$24.441,531 rev
Murphys Tire and Tube Mounting Compound 25 lbs. (46636)
Murphys Tire$47.80239 rev
Trending
90-day click momentumJTM Products JTMF10050 1 gal Murphys Ready to Use Blue Concentrated Extra Slippery Tire & Tube Mounting Compound Jug
JTM Products$21.545.0★
Murphys Tire Mounting White Paste 8lb Pail - Heavy Duty Bead Lubricant for Tire Installation & Removal Non-Petroleum Non-Toxic Formula
Murphy$27.005.0★
Tru-Flate 12-095 Stuf Concentrated Tire Mounting Lubricant 8 lb. Pail 1 Pack
Tru-Flate$24.794.5★
Tire and Tube Mounting Compound REM 46634-8 lb. Pail
Tire and Tube Mounting Compound$24.444.8★
Murphys Concentrated Tire and Tube Mounting Compound Lubricant
JTM$57.784.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“makes mounting tires easy”
“Works great”
“Great product, works well as a bead sealer when used at full strength(grease)”
“Excellent product”
“Received as described”
“Used this stuff for years”
“great valve”
“This stuff is a lifesaver if you ever need it”
“Makes installing tires much easier”
“Good price on a good product”
What buyers complain about
“Too expensive”
“it causes rust on steel wheels”