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ms-11655 power steering fluid

Skip it41/100

a concentrated shelf (top 5 take 100% of clicks) — ms-11655 power steering fluid doesn't clear our bar today.

Market/yr

$629K

Growth (1y)

+171.2%

Products

3

Brands

3

was 5 a year ago

Sellers

20

Price range

$20.23–$114.96

Returns

1.9%

Rating

4.8★

41/100

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Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
27
×0.30
Growth
73
×0.30
Competition
0
×0.20
Quality gap
20
×0.10
Returns
85
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +171.2% year over year.
2K1KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan · busiest ÷ quietest = 1.4×

Competition

79%Pentosin
  • Pentosin79%
  • Triax15%
  • CRP Automotive6%

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 20 sellers compete here.

Brands

3 falling

was 5 a year ago

Sellers

20

Top 5 brand share

100%

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“for less money”

Advertised Vs Actual Product23%

“it performed exactly as it should”

Quality-Overall17%

“As good as OEM”

Compatibility-Overall8%

“Works with BMW”

Efficiency6%

“now the system is good as new”

Color4%

“Same color as well”

Material Quality4%

“Quality synthetic 11s”

Size-Overall2%

“Exactly fit my needs quickly”

What buyers complain about

Value For Money50%

“Expensive,”

Ease Of Cleaning13%

“The original fluid was somewhat dirty after 80,000 miles so I decided to change it”

Compatibility-Overall13%

“They are not compatibleI Drained the system refilled with this product”

Top return reasons

  • Compatibility-Overall42%
  • Value For Money26%
  • Advertised Vs Actual Product9%
  • Functionality-Overall8%
  • Color5%
  • Maintenance And Repair2%
  • Size-Overall2%
  • Measurement/Reading Accuracy1%
  • Certifications1%
  • Leak-Proof1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.