motorcycle shirts for men
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Growth
Great+89.2%90-day search growth — must beat 0% to launch
Avg price
Great$65.71avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,894.61avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.1%return rate — above 6% kills the launch gate
Price range
Okay$10.16–$273.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$80K$80K/yr · 381K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
57
Top-5 brand share
65%
Open market
32%
- Milwaukee Leather28%
- WICKED STOCK12%
- KEMIMOTO10%
- J.A.G.10%
- Vance Leather5%
- DUHAN4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 113 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$68.564.3★28 rev
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$66.134.3★28 rev
WICKED STOCK Mesh Armored Motorcycle Shirt for Men & Women - CE Level 2 Mesh Motorcycle Protective Shirt for Summer - Soft Stretchy & Lightweight Motorcycle Armored shirt with Removable Padding
WICKED STOCK$71.404.4★1,497 rev
Milwaukee Performance MPM1630-XL
Milwaukee Leather$91.024.4★392 rev
WICKED STOCK Mesh Armored Motorcycle Shirt for Men & Women - CE Level 2 Mesh Motorcycle Protective Shirt for Summer - Soft Stretchy & Lightweight Motorcycle Armored shirt with Removable Padding
WICKED STOCK$71.174.4★1,497 rev
Newest
by launch dateKEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$68.5628 rev
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$66.1328 rev
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$70.9028 rev
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$71.7628 rev
99TIMORO Motorcycle Hawaiian Shirt for Men Vintage Motorbike Button Down Short Sleeve Top
99TIMORO$25.54178 rev
Trending
90-day click momentum
BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha 3X-Large Regular Regular Black)
BTR BORN TO RACE$81.284.2★
99TIMORO Motorcycle Hawaiian Shirt for Men Vintage Motorbike Button Down Short Sleeve Top
99TIMORO$25.544.2★
Milwaukee Leather Mens Motorcycle Flannel Shirt - Aramid Fibers Reinforced Impact Zones w/CE Removable Armor - Large
Milwaukee Leather$99.804.5★
ATHLIO Mens UPF 50+ Long Sleeve Compression Shirts Water Sports Rash Guard Base Layer Athletic Workout Shirt 3pack Black/Black/Black Medium
ATHLIO$36.154.6★
Milwaukee Leather MNG11648 Mens Grey with Brown and Orange Long Sleeve Cotton Flannel Shirt - 3X-Large
Milwaukee Leather$42.854.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.2% search growth over the last 90 days.Peak months: Mar, Apr, Aug · busiest ÷ quietest = 4.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits to size”
“The pads are good quality”
“Its very comfortable”
“Worth it”
“Lightweight and very comfortable”
“Great material”
“Very durable”
“Great selection of colors”
“match pretty much exactly with the images”
“Stylish and good quality”
What buyers complain about
“Runs a bit small”
“Quality issues”
“Ripped on the first wear”
“Bulky”
“Cheap See Thru Material”
“Just wish it was a little more affordable”
“Its not very comfortable”
“the padding is not CE certified”
“Seems a little thicker/tougher than your regular flannel”
“Material was thinner than expected”