motorcycle jacket
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but high returns (11.7%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$96.06avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,001.76avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Market size
Good$415K$415K/yr · 2.2M searches
Price range
Okay$31.03–$230.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
58
Top-5 brand share
67%
Open market
28%
- IRON JIA'S15%
- Milwaukee Leather14%
- ILM14%
- BORLENI12%
- RIDEIRON11%
- Zyxformis5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 112 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BORLENI Motorcycle Jacket Motorbike Riding Jacket Windproof Motorcycle Full Body Protective Gear CE Approved All Season
BORLENI$74.414.6★5,134 rev
Milwaukee Leather Mens Streetguard Riding Hoodie - Aramid Reinforced with CE Shoulder and Elbow Armor - Large Black
Milwaukee Leather$84.244.2★597 rev
IRON JIAS Motorcycle Jacket CE Protection Gear Summer Breathable Mesh Casual Biker Riding Jacket for Men L
IRON JIA'S$78.404.3★424 rev
IRON JIAS Motorcycle Jacket CE Certified 3-in-1 Windproof Riding Hoodie All Season Jacket with Removable Liner L
IRON JIA'S$97.694.2★506 rev
ILM Motorcycle Riding Jacket with Mesh CE Armor and Detachable Thermal Liner Dual Sport All Season for Men Model JAM1(Black Large)
ILM$105.504.4★228 rev
Newest
by launch date
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$68.5628 rev
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$66.1328 rev
Scoyco Motorcycle Jacket Men CE Level 1 Breathable Lightweight Riding Jacket with 5 PCS Protective Armored - Black
Scoyco$90.2912 rev
Scoyco Motorcycle Jacket Men CE Level 1 Breathable Lightweight Riding Jacket with 5 PCS Protective Armored - Black
Scoyco$93.4512 rev
BTR BORN TO RACE Mens Motorcycle Riding Jacket Cordura Textile Waterproof Touring Jacket with EVA Foam Padding All Season Wear (US Alpha Small Regular Regular All Black)
BTR BORN TO RACE$71.6910 rev
Trending
90-day click momentumBTR BORN TO RACE Mens Motorcycle Riding Jacket Cordura Textile Waterproof Touring Jacket with EVA Foam Padding All Season Wear (US Alpha Small Regular Regular All Black)
BTR BORN TO RACE$71.694.0★
Milwaukee Leather MPM1621 Mens Grey Flannel Biker Shirt with CE Approved Armor - Reinforced w/Aramid Fibers (US Alpha X-Large Regular Regular Grey)
Milwaukee Leather$89.634.5★
Alayki Viento Mesh Summer Motorcycle Jacket - Breathable 600D Cordura CE Armored Riding Gear High night visibility motorbike jacket (US Alpha Small Regular Regular Black)
Alayki$48.574.8★
IRON JIAS Motorcycle Jacket with CE Armor Water Resistant Adventure Touring Riding Protective Gear All Season Jacket with Removable Liner M
IRON JIA'S$72.303.7★
BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha Large Regular Regular Black)
BTR BORN TO RACE$94.014.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is spot-on”
“quality is super sturdy for the price”
“Totally worth the money”
“Comfortable fit”
“Excellent material quality”
“lite weight very comfortable”
“Tons of pockets”
“Exactly what I ordered”
“Warm jacket”
“Seems pretty durable”
What buyers complain about
“Sized Wrong”
“Poorly made and overpriced”
“Just wish it was a little more affordable”
“not very comfortable”
“to get it broke in”
“FALSE ADVERTISING”
“Difficult to explain”
“heavy and bulky”
“this is not the best when it comes to stitching or materials”
“It's not water-repellent”