motorcycle hoodie
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Review moat
Great413.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$100.72avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$29.77–$243.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$64K$64K/yr · 396K searches
Returns
Bad11.2%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
36
Top-5 brand share
77%
Open market
18%
- Milwaukee Leather21%
- J.A.G.16%
- NBT Clothing15%
- IRON JIA'S14%
- BTR BORN TO RACE11%
- Riparo Motorsports5%
- Open — no brand owns it (10 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milwaukee Leather Mens Streetguard Riding Hoodie - Aramid Reinforced with CE Shoulder and Elbow Armor - Large Black
Milwaukee Leather$84.244.2★597 rev
J.A.G. Motorcycle Protective Hoodie for Men Armored Riding Jacket w/Aramid Lining for impact | All-Season Hoodie Sweater
J.A.G.$86.433.9★92 rev
IRON JIAS Motorcycle Jacket CE Certified 3-in-1 Windproof Riding Hoodie All Season Jacket with Removable Liner L
IRON JIA'S$97.694.2★506 rev
IRON JIAS Motorcycle Jacket CE Certified 3-in-1 Windproof Riding Hoodie All Season Jacket with Removable Liner M
IRON JIA'S$98.614.2★506 rev
NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black Small Abrasion Resistant 3-Layer All-Season Riding Hoodie
NBT Clothing$225.314.2★30 rev
Newest
by launch date
Riparo Motorcycle Hoodie with Armor for Men AA Rated CE Level 2 Armored Riding Jacket Aramid Lined (Large Army Green)
Riparo Motorsports$197.8314 rev
BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha Medium Regular Regular Black)
BTR BORN TO RACE$84.3815 rev
BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha X-Large Regular Regular Grey)
BTR BORN TO RACE$94.0315 rev
BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha Large Regular Regular Grey)
BTR BORN TO RACE$89.5115 rev
Milwaukee Leather Mens Protective Riding Hoodie - Aramid Reinforced with CE Shoulder and Elbow Armor - 5X-Large
Milwaukee Leather$118.9936 rev
Trending
90-day click momentumBTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha X-Large Regular Regular Black)
BTR BORN TO RACE$84.534.2★
BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha Large Regular Regular Grey)
BTR BORN TO RACE$89.514.2★
BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha Medium Regular Regular Black)
BTR BORN TO RACE$84.384.2★
BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha X-Large Regular Regular Grey)
BTR BORN TO RACE$94.034.2★
Riparo Motorcycle Hoodie with Armor for Men AA Rated CE Level 2 Armored Riding Jacket Aramid Lined (Large Army Green)
Riparo Motorsports$197.834.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality and true to size”
“Size L Great fit”
“Super comfortable”
“it's DEFINITELY worth the money”
“The material was comfy”
“its a lightweight jacket”
“The pocket had zippers so I wont loose my stuff”
“Looks well made and durable”
“Yet offers substantial protection”
“Exactly what I ordered its perfect”
What buyers complain about
“ran a little short in length”
“Fabric feels cheap”
“A bit uncomfortable”
“this mediocre waterproof jacket failed me miserably”
“ripping on the second day isnt ideal”
“Not a safe jacket by any standard”
“The zipper also broke within the first handful of uses”
“hard to put on & take off”
“I wish it had a conceal carry pouch in the inside like my other jacket does”
“it's thick and doesn't breath at all”