motorcycle helmets
Launch itA $3.8M/yr market growing +44.5% this quarter with returns at 4.9% — clears our launch bar.
Market size
Incredible$3.8M$3.8M/yr · 11.0M searches
Competition
Great22%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$81.93avg listing price — sweet spot $15–$100
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,780.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 6% kills the launch gate
Price range
Bad$7.00–$607.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
113
Top-5 brand share
43%
Open market
54%
- ILM16%
- TRIANGLE9%
- CARTMAN7%
- Retrospec7%
- MELASA4%
- HAX4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 137 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TRIANGLE Full Face Motorcycle Helmet DOT Approved Street Bike Racing Helmet for Men Women with Tinted & Clear Visors & Carrying Bag
TRIANGLE$63.844.5★2,503 rev
CARTMAN DOT Approved Adult Full Face Motorcycle Helmet Matte Black Dirt Bike ATV & Motocross Gear Large
CARTMAN$54.234.5★413 rev
Retrospec Dakota Bicycle / Skateboard Helmet for Adults - Commuter Bike Skate Scooter Longboard & Incline Skating - Highly Protective & Premium Ventilation- Large- Matte Black
Retrospec$27.664.5★8,078 rev
ILM Full Face Motorcycle Street Bike Helmet with Removable Winter Neck Scarf + 2 Visors DOT Model ILM-313 (L Matte Black)
ILM$65.224.5★9,549 rev
MELASA Cooling Skull Caps Helmet Liner Lightweight Mesh Under Helmet Cycling Motorcycle Hard Hat Sweat Liner for Men Women (Black)
MELASA$9.014.5★1,946 rev
Newest
by launch date
CYRIL Modular Motorcycle Helmet DOT Flip Up Full Face Men Women Glasses Compatible Dual Visor Quick Release Shield Bonus Smoke Visor & Bag for Street Bike ATV UTV Scooter Cruiser
CYRIL$78.4598 rev
CYRIL Modular Motorcycle Helmet DOT Flip Up Full Face Men Women Glasses Compatible Dual Visor Quick Release Shield Bonus Smoke Visor & Bag for Street Bike ATV UTV Scooter Cruiser
CYRIL$79.0398 rev
TRIANGLE Youth Kids Dirt Bike Helmet Full Face Motocross Helmet with Goggle & Gloves DOT/FMVSS-218 Approved Motorcycle Helmet
TRIANGLE$60.1164 rev
Orthrus Full Face Motorcycle Helmet for Adults Men & Women DOT Approved Motorbike Street Bike Racing Helmets with Tinted & Clear Visors (Matte Black Large)
Orthrus$44.4639 rev
Orthrus Full Face Motorcycle Helmet for Adults Men & Women DOT Approved Motorbike Street Bike Racing Helmets with Tinted & Clear Visors (Matte Black Medium)
Orthrus$43.9639 rev
Trending
90-day click momentum
Motorcycle Helmets for Adults Open Face Motorcycle Helmet with Dual Visor Casco para Moto DOT Certified ATV Dirt Bike Snowmobile Motocross Helmet for Men Women Quick Release Strap AP-836
ANYPASS$68.244.6★
80SIX Triple-Certified Multisport Helmet for Kids Teens & Adults
80Six$19.544.7★
CYRIL Modular Motorcycle Helmet DOT Flip Up Full Face Men Women Glasses Compatible Dual Visor Quick Release Shield Bonus Smoke Visor & Bag for Street Bike ATV UTV Scooter Cruiser
CYRIL$79.034.5★
ILM Modular Motorcycle Helmet for Adults Full Face Flip up Riding with Dual Visor Street Bike Racing DOT Model MM966 (Matte Black Red L)
ILM$78.734.2★
MELASA Cooling Skull Caps Helmet Liner Lightweight Mesh Under Helmet Cycling Motorcycle Hard Hat Sweat Liner for Men Women (Black)
MELASA$9.014.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as it should”
“The build quality is solid”
“Comfortable Helmet”
“Great Value”
“Lightweight and breathable”
“As advertised”
“Extremely comfortable”
“Great design”
“Made out of durable materials”
“Good safety features”
What buyers complain about
“Runs Small”
“Disappointed in quality”
“A bit too expensive”
“False advertisement”
“Broke after 2 months”
“They are thick”
“loud”
“Not the best material”
“Didnt work for me”
“the tint could be a tad bit darker but”