motorcycle coolant
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Incredible$32.44avg listing price — sweet spot $15–$100
Price range
Incredible$16.77–$81.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great360.77avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Growth
Good+44.6%90-day search growth — must beat 0% to launch
Market size
Good$372K$372K/yr · 160K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
57
Top-5 brand share
100%
Open market
0%
- Engine Ice82%
- Yamaha Motor9%
- Kawasaki7%
- STAR BRITE2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Engine Ice Off-Road High-Performance Motorcycle Coolant and Antifreeze Blue
Engine Ice$27.354.9★597 rev
Engine Ice Off-Road High-Performance Motorcycle Coolant and Antifreeze 2 Pack Blue
Engine Ice$45.384.8★115 rev
Engine Ice 1/2 Gallon
Engine Ice$28.404.8★1,352 rev
Yamaha Original OEM Yamalube ACC-YAMAC-BL-32 Pre Diluted Antifreeze Yamalube OEM - (1) Quart
Yamaha Motor$18.194.7★18 rev
Engine Ice Hi-Performance SXS/ATV Coolant + Antifreeze 0.5 gal
Engine Ice$26.494.7★324 rev
Newest
by launch dateYamaha Original OEM Yamalube ACC-YAMAC-BL-32 Pre Diluted Antifreeze Yamalube OEM - (1) Quart
Yamaha Motor$18.1918 rev
Engine Ice Pure Performance Racing Coolant
Engine Ice$24.0351 rev
KPO Pre-Diluted Engine Coolant 32oz FOR Kawasaki Vehicles K63G-301-01Q w/bittering agent
Kawasaki$16.7764 rev
Yamaha Yamalube Pre Diluted Antifreeze- 2 Quarts #ACC-YAMAC-BL-32
Yamaha Motor$28.39172 rev
Engine Ice Off-Road High-Performance Motorcycle Coolant and Antifreeze 2 Pack Blue
Engine Ice$45.38115 rev
Trending
90-day click momentum
Engine Ice TYDS008-02 High Performance Coolant 0.5 gallon 2 Pack
Engine Ice$45.924.8★
Star Tron Star-Cool Premium Synthetic PG Engine Coolant + Antifreeze - Propylene Glycol for Engines Motorcycles Snowmobiles & Marine - 1 GAL (033200)
STAR BRITE$34.014.8★
Yamaha Original OEM Yamalube ACC-YAMAC-BL-32 Pre Diluted Antifreeze Yamalube OEM - (1) Quart
Yamaha Motor$18.194.7★
Engine Ice Off-Road High-Performance Motorcycle Coolant and Antifreeze 2 Pack Blue
Engine Ice$45.384.8★
Engine Ice 1/2 Gallon
Engine Ice$28.404.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Everything cools well”
“Excellent product”
“this does the trick”
“Good value”
“it works as advertised”
“Simple if you have a Yamaha”
“perfect size for tossing in your ride day kit”
“and the bright color makes it easy to see when bleeding the system”
“durable”
What buyers complain about
“Not cheap tho”
“No better for overheat”
“the cooling performance is bar none”
“Fan on canam outlander ran lot less”