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motorcraft spark plugs

Skip it29/100

a concentrated shelf (top 5 take 92% of clicks) — motorcraft spark plugs doesn't clear our bar today.

Market/yr

$61K

Growth (1y)

+63.9%

Products

7

Brands

4

was 3 a year ago

Sellers

31

Price range

$8.39–$101.30

Returns

0.8%

Rating

4.8★

29/100

Skip it

Scored 29/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
54
×0.30
Competition
0
×0.20
Quality gap
20
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +63.9% year over year.
8K4KHoliday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Feb, Mar, Aug · busiest ÷ quietest = 3.2×

Competition

57%Ford
  • Ford57%
  • Motorcraft35%
  • Valvoline4%
  • Newparts4%

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 31 sellers compete here.

Brands

4 rising

was 3 a year ago

Sellers

31

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
2Motorcraft$14.274.8★7614%rising
5Motorcraft$8.394.8★3505%falling

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“product as good as advertised”

Value For Money23%

“Reasonable price”

Lubrication19%

“Excellent oil, arrived in perfect condition”

Advertised Vs Actual Product8%

“Works as expected”

Fuel Efficiency6%

“helped slow oil consumption significantly for me”

Ease Of Use3%

“Ease of use”

Noise Level3%

“Good Product Can Hear My Engine Sound Very Happy”

Strength2%

“This oil is great ib been using it all my life it's solid product”

Safety Standards2%

“Safety seal”

Soft Feel1%

“it honestly feels smoother after the switch”

What buyers complain about

Leak-Proof33%

“Some of the quarts are leaking all over the bottles and the box”

Quality-Overall25%

“I'm going to use it because it's representatives uses their own money to test the quality they expect I've always been told inspect what you expect”

Ease Of Cleaning13%

“Hard to get all the oil out of bottle”

Lubrication8%

“leak a little oil”

Top return reasons

  • Lubrication25%
  • Leak-Proof16%
  • Compatibility-Overall15%
  • Value For Money14%
  • Size-Overall8%
  • Material Quality5%
  • Advertised Vs Actual Product5%
  • Functionality-Overall3%
  • Defective Material/Parts2%
  • Certifications1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.