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motorcraft oil

Skip it41/100

a small market ($126K/yr) — motorcraft oil doesn't clear our bar today.

Market/yr

$126K

Growth (1y)

+95.2%

Products

23

Brands

5

was 3 a year ago

Sellers

55

Price range

$7.42–$400.00

Returns

0.8%

Rating

4.7★

41/100

Skip it

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
64
×0.30
Competition
45
×0.20
Quality gap
20
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 40 weeks — +95.2% year over year.
2K1KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Competition

70%Motorcraft
  • Motorcraft70%
  • Ford23%
  • Newparts4%
  • Alpaca3%
  • Shell Rotella2%

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 5 brands and 55 sellers compete here.

Brands

5 rising

was 3 a year ago

Sellers

55

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
MOTORCRAFT - Oil - Engine (XO10W305Q3SD)MOTORCRAFT - Oil - Engine (XO10W305Q3SD)
Motorcraft$30.824.8★46324%falling
2
Motorcraft SAE 5W-20 Synthetic Blend Motor Oil - XO-5W20-5Q3SP - 5 Quart Jug (For Select Models and Years of Ford Lincoln and Mercury Vehicles)Motorcraft SAE 5W-20 Synthetic Blend Motor Oil - XO-5W20-5Q3SP - 5 Quart Jug (For Select Models and Years of Ford Lincoln and Mercury Vehicles)
Ford$32.554.8★3,89217%rising
3
MOTORCRAFT - Oil - Engine (XO5W305Q3SP)MOTORCRAFT - Oil - Engine (XO5W305Q3SP)
Motorcraft$31.984.9★7349%falling
4
Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.634.8★11,6685%rising
5
Motorcraft Engine Oil Filter- FL-2124-S (Replaces FL-2051-S/FL-2051) (OE Replacement for Ford: (Super Duty: 11-26 F-250/F-350/F-450 11-25 F-550 21-25 F-600) and (16-19 & 21-26 F-650/F-750) Vehicles)Motorcraft Engine Oil Filter- FL-2124-S (Replaces FL-2051-S/FL-2051) (OE Replacement for Ford: (Super Duty: 11-26 F-250/F-350/F-450 11-25 F-550 21-25 F-600) and (16-19 & 21-26 F-650/F-750) Vehicles)
Motorcraft$24.514.7★1,6375%falling
6
Motorcraft Motor Oils XO10W305QSD Oil - EngineMotorcraft Motor Oils XO10W305QSD Oil - Engine
Motorcraft$33.244.8★754%rising
7
Ford Genuine Fluid XO-5W40-5QSD SAE 5W-40 Full Synthetic Diesel Motor Oil - 1.25 U.S. Gal (4.73L)Ford Genuine Fluid XO-5W40-5QSD SAE 5W-40 Full Synthetic Diesel Motor Oil - 1.25 U.S. Gal (4.73L)
Ford$64.794.7★1003%rising
8
Motorcraft 5W-30 Oil - XO5W30Q1FSMotorcraft 5W-30 Oil - XO5W30Q1FS
Motorcraft$11.344.8★1053%rising
9
Motorcraft - Fluid - Transmission (XT105Q3LV)Motorcraft - Fluid - Transmission (XT105Q3LV)
Motorcraft$39.824.8★1,5163%flat
10
Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.694.8★12,4383%flat
11
Genuine OEM Super Duty Diesel Motor Oil - SAE 10W-30 13 QuartGenuine OEM Super Duty Diesel Motor Oil - SAE 10W-30 13 Quart
Alpaca$95.235.0★63%rising
12
Genuine Ford Accessories (XO-15W40-5QSD) SAE 15W-40 Super Duty Diesel Motor Oil - 5 QuartGenuine Ford Accessories (XO-15W40-5QSD) SAE 15W-40 Super Duty Diesel Motor Oil - 5 Quart
Ford$34.734.8★2172%rising
13
Genuine OEM Full Synthetic Motor Oil SAE 5W-30-6 QuartGenuine OEM Full Synthetic Motor Oil SAE 5W-30-6 Quart
Newparts$60.754.6★282%rising
14
Motorcraft Engine Air Filter - FA-1883 (OE Replacement Part for Ford: 07-26 Expedition/09-26 F-150/08-16 Super Duty (F-250/F-350/F-450/F-550) and Lincoln: 09-14 Mark LT/07-26 Navigator Vehicles)Motorcraft Engine Air Filter - FA-1883 (OE Replacement Part for Ford: 07-26 Expedition/09-26 F-150/08-16 Super Duty (F-250/F-350/F-450/F-550) and Lincoln: 09-14 Mark LT/07-26 Navigator Vehicles)
Motorcraft$16.624.8★6,6302%rising
15
Motorcraft XO5W30QSP MOTORCRAFT SAE 5Motorcraft XO5W30QSP MOTORCRAFT SAE 5
Motorcraft$81.654.8★5652%flat

Product shelf

All 23 tracked products in this niche.

MOTORCRAFT - Oil - Engine (XO10W305Q3SD)

MOTORCRAFT - Oil - Engine (XO10W305Q3SD)

Motorcraft

$30.824.8★463 reviews

Motorcraft SAE 5W-20 Synthetic Blend Motor Oil - XO-5W20-5Q3SP - 5 Quart Jug (For Select Models and Years of Ford Lincoln and Mercury Vehicles)

Motorcraft SAE 5W-20 Synthetic Blend Motor Oil - XO-5W20-5Q3SP - 5 Quart Jug (For Select Models and Years of Ford Lincoln and Mercury Vehicles)

Ford

$32.554.8★3,892 reviews

MOTORCRAFT - Oil - Engine (XO5W305Q3SP)

MOTORCRAFT - Oil - Engine (XO5W305Q3SP)

Motorcraft

$31.984.9★734 reviews

Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)

Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)

Motorcraft

$8.634.8★11,668 reviews

Motorcraft Engine Oil Filter- FL-2124-S (Replaces FL-2051-S/FL-2051) (OE Replacement for Ford: (Super Duty: 11-26 F-250/F-350/F-450 11-25 F-550 21-25 F-600) and (16-19 & 21-26 F-650/F-750) Vehicles)

Motorcraft Engine Oil Filter- FL-2124-S (Replaces FL-2051-S/FL-2051) (OE Replacement for Ford: (Super Duty: 11-26 F-250/F-350/F-450 11-25 F-550 21-25 F-600) and (16-19 & 21-26 F-650/F-750) Vehicles)

Motorcraft

$24.514.7★1,637 reviews

Motorcraft Motor Oils XO10W305QSD Oil - Engine

Motorcraft Motor Oils XO10W305QSD Oil - Engine

Motorcraft

$33.244.8★75 reviews

Ford Genuine Fluid XO-5W40-5QSD SAE 5W-40 Full Synthetic Diesel Motor Oil - 1.25 U.S. Gal (4.73L)

Ford Genuine Fluid XO-5W40-5QSD SAE 5W-40 Full Synthetic Diesel Motor Oil - 1.25 U.S. Gal (4.73L)

Ford

$64.794.7★100 reviews

Motorcraft 5W-30 Oil - XO5W30Q1FS

Motorcraft 5W-30 Oil - XO5W30Q1FS

Motorcraft

$11.344.8★105 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration19%

“Great quality filter from a well known brand”

Value For Money17%

“Worth the money”

Quality-Overall16%

“The build quality is consistent”

Size-Overall15%

“Fits great”

Advertised Vs Actual Product9%

“As described”

Lubrication5%

“This is good oil for keeping engine clean”

Assembly/Installation3%

“Seemed to install correctly”

Motor Power2%

“Motorcraft reliability is excellent”

Ease Of Use2%

“Ease of use”

Efficiency2%

“Performs well”

What buyers complain about

Filtration18%

“All three filters were no good”

Value For Money16%

“costly”

Leak-Proof15%

“leaked everywhere”

Size-Overall9%

“Double check fit”

Compatibility-Overall5%

“Did not fit my 2015 honda crv”

Advertised Vs Actual Product3%

“It certainly does not represent the oil filter pictured in the ad you have”

Lubrication2%

“oil still looks dirty after 15000 miles”

Paint Quality2%

“Paint on filter seems sloppy for FORD”

Rubber Quality2%

“rubber gasket was too thick”

Ease Of Use2%

“Do not use”

Top return reasons

  • Size-Overall32%
  • Filtration20%
  • Compatibility-Overall13%
  • Value For Money7%
  • Advertised Vs Actual Product6%
  • Lubrication4%
  • Defective Material/Parts4%
  • Leak-Proof4%
  • Product Condition2%
  • Functionality-Overall1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.