motorcraft ignition coil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$113.63avg listing price — sweet spot $15–$100
Review moat
Good802.93avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 136K searches
Returns
Bad6.7%return rate — above 6% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad$39.62–$372.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
41
Top-5 brand share
100%
Open market
0%
- Vertiwell53%
- MAS30%
- Motorcraft15%
- ENA2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 8 Ignition Coil Pack and Iridium Spark Plugs Compatible with Ford F150 F250 F350 Super Duty Expedition Lincoln Navigator Mark LT 2004 2005 2006 2007 2008 2009 4.6 5.4 V8 Replaces UF537 SP515
Vertiwell$89.014.4★13 rev
Set of 8 Ignition Coil Pack and Platinum Spark Plugs Compatible with Ford F150 E150 E250 Expedition Explorer Mustang Lincoln Navigator Mercury Mountaineer 1998-2008 4.6L 5.4L V8 Replaces FD503 SP493
Vertiwell$65.575.0★1 rev
MAS Set of 8 Ignition Coil DG508 & Motorcraft Spark Plug SP479 Compatible with Ford 5.4L V8 Expedition F-150 F-250 Super Duty Expedition Lincoln Navigator AGSF22WM
MAS$92.424.5★5,613 rev
MAS Ignition Coils DG508 and Motorcraft OEM Spark Plugs SP413 Compatible with Ford F-150 Mustang V8 4.6L pack of 8
MAS$92.494.4★1,361 rev
Motorcraft DG508 Ignition Coil
Motorcraft$39.624.6★1,122 rev
Newest
by launch dateSet of 8 Ignition Coil Pack and Platinum Spark Plugs Compatible with Ford F150 E150 E250 Expedition Explorer Mustang Lincoln Navigator Mercury Mountaineer 1998-2008 4.6L 5.4L V8 Replaces FD503 SP493
Vertiwell$65.571 rev
Set of 8 Ignition Coil Pack and Iridium Spark Plugs Compatible with Ford F150 F250 F350 Super Duty Expedition Lincoln Navigator Mark LT 2004 2005 2006 2007 2008 2009 4.6 5.4 V8 Replaces UF537 SP515
Vertiwell$89.0113 rev
MAS 6Pcs Ignition Coils Pack UF553 5C1652 & 6 Motorcraft Platinum Spark Plug SP520 SP589 CYFS12YT6 Compatible with Ford Explorer F-150 Mustang Taurus 3.5L V6 Lincoln MKS MKT 3.7L V6
MAS$121.696 rev
MAS Set of 6 Ignition Coil Pack & 6Pcs Motorcraft Platinum Spark Plug SP589 Compatible with Lincoln MKS MKT MKX MKZ Ford Edge Flex Fusion Taurus 3.7 3.5 V6 Replacement for UF553 5C1652 DG520
MAS$122.7088 rev
MAS 6Pcs Ignition Coil Pack & 6Pcs Motorcraft Platinum Spark Plug SP520 Compatible with Ford Flex Fusion Lincoln MKS MKZ 3.7 3.5 V6 Replacement for UF553 SP589
MAS$124.06337 rev
Trending
90-day click momentumSet of 8 Ignition Coil Pack and Platinum Spark Plugs Compatible with Ford F150 E150 E250 Expedition Explorer Mustang Lincoln Navigator Mercury Mountaineer 1998-2008 4.6L 5.4L V8 Replaces FD503 SP493
Vertiwell$65.575.0★
Set of 8 Ignition Coil Pack and Iridium Spark Plugs Compatible with Ford F150 F250 F350 Super Duty Expedition Lincoln Navigator Mark LT 2004 2005 2006 2007 2008 2009 4.6 5.4 V8 Replaces UF537 SP515
Vertiwell$89.014.4★
MAS 6Pcs Ignition Coils Pack UF553 5C1652 & 6 Motorcraft Platinum Spark Plug SP520 SP589 CYFS12YT6 Compatible with Ford Explorer F-150 Mustang Taurus 3.5L V6 Lincoln MKS MKT 3.7L V6
MAS$121.693.3★
Motorcraft DG508 Ignition Coil
Motorcraft$39.624.6★
Set of 6 Ignition Coil Pack Iridium Spark Plug 3.5 EcoBoost V6 Compatible with Ford F150 F-150 Flex Taurus Explorer Lincoln MKS MKT 2011 2012 2013 2014 2015 2016 2017 3.5L Turbo for DG549 SP534
ENA$136.234.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Very good quality worked perfect for my car”
“Great value”
“Works well”
“easy install”
“Exact replacement parts”
“Fixed my issue with my truck”
“thankfully easier to get to on my 2003 Expedition”
“Was the right part for my truck”
“Brand new and excellent quality i installed them myself and car runs great”
What buyers complain about
“Really Poor Quality”
“Purchased 6 one failed 40,000 miles later”
“Said they do not fit”
“Injectors are expensive”
“the modules are the wrong plug”
“Four of them were brand new and two were obviously used as they were in different packaging and extremely dirty”
“Car parts”
“Had two coils that were not firing consistently”
“Not Motorcraft”
“Three months later and already had to replace one”