Skip to content
50

motocross jersey

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 30Growth 59Conversion 5Competition 95Returns 41Price range 59Avg price 95Brand share 37Review moat 62Quality gap 30

Competition

Great20%

top-5 click share — an open shelf

Avg price

Incredible$34.41

avg listing price — sweet spot $15–$100

Review moat

Good1,017.5

avg incumbent reviews — the moat a new listing must climb

Growth

Good+34.4%

90-day search growth — must beat 0% to launch

Price range

Good$14.01–$158.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.1%

return rate — above 6% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$133K

$133K/yr · 1.0M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

68

Top-5 brand share

83%

Open market

16%

  • Fox Racing57%
  • O'NEAL17%
  • GCRFL5%
  • Shift2%
  • Alpinestars2%
  • Troy Lee Designs2%
  • Open — no brand owns it (22 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$5K6%$8K8%$11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 125 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.4% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“Fit great”

Quality-Overall21%

“Decent Shirt Overall”

Value For Money6%

“competitive pricing”

Comfort-Overall5%

“Very comfortable and breathable”

Color4%

“great colors”

Weight Light4%

“Fits good and lightweight”

Material Quality3%

“Quality material and a comfortable fit”

Advertised Vs Actual Product3%

“Just as advertized”

Durability3%

“Very durable”

Exercise/Sports Suitability2%

“good for the gym”

What buyers complain about

Size-Overall50%

“runs small”

Advertised Vs Actual Product3%

“I received item that looked nothing like the picture”

Product Condition3%

“Item arrived used tags not attached hat dirty”

Smell2%

“Also, expect to wash them before you can wear them - they smell quite chemically”

Value For Money2%

“I think it is overpriced for the protection it should give”

Comfort-Overall2%

“be a bit uncomfortable”

Durability2%

“don't last long”

Print Quality1%

“My only issue is that the print fades very fast”

Sleeve Fit1%

“Sleeves too long”

Adhesion/Stickiness1%

“that left a sticky residue”

Top return reasons

Size-Overall75%
Chest Fit4%
Material Quality4%
Length3%
Color3%
Advertised Vs Actual Product2%
Sleeve Fit2%
Waist Fit1%
Quality-Overall1%
Shoulder Fit1%