mopar
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$50.63avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$12.85–$129.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$712K$712K/yr · 209K searches
Review moat
Good931.17avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
85
Top-5 brand share
82%
Open market
14%
- Mopar53%
- Doc's Auto Parts11%
- Doc's Diesel6%
- RARAYC6%
- MOPAR5%
- ATRACYPART4%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2013-2019 Ram 2500 and 3500
Mopar$127.744.4★462 rev
Mopar Engine Oil Filter - 5083285AA
Mopar$15.314.8★2,730 rev
Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2020-2024 Ram 2500 and 3500
Mopar$129.554.8★135 rev
Fuel Filters 68157291AA and 68436631AA for a 2019-2024 Ram Truck 6.7L Cummins Diesel
Mopar$117.294.7★711 rev
Docs Diesel Fuel/Water Separator DGF430+DGF401 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2019-2024 | Replaces 68157291AA 68436631AA
Doc's Diesel$77.874.7★592 rev
Newest
by launch date
6.7 Cummins Oil Filter Compatible with 1989-2024 Dodge Ram 2500 3500 4000 4500 5500 D250 D350 W250 W350 5.9 6.7 Cummins Diesel Engine Oil Filter Replaces# 5083285AA LF16035
MK-Morzon$12.8589 rev
RARAYC 6.7L Cummins Fuel Filter Kit for 2019-2024 Ram Turbo Diesel Engines 68157291AA 68436631AA and Oil Filter 5083285AA Air filter 43034051AB Cabin Air Fitler 68406048AA
RARAYC$69.97139 rev
BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2013 2014 2015 2016 2017 2018 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68197867AA
BZANPAR$29.93125 rev
Docs Diesel Oil Filter D5335 | Compatible with 1989-2024 RAM 6.7L Cummins 2500 3500 4500 5500 RAM 5.9L Cummins 2500 3500 4500 5500 1989-2007.5 | Replaces 05083285AA
Doc's Auto Parts$14.77285 rev
Docs Diesel Filter Set DGF410+DGF401+D5335 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2013-2018 | Replaces 68197867AA 68157291AA 05083285AA
Doc's Auto Parts$91.1181 rev
Trending
90-day click momentumRARAYC 6.7L Cummins Fuel Filter Kit for 2019-2024 Ram Turbo Diesel Engines 68157291AA 68436631AA and Oil Filter 5083285AA Air filter 43034051AB Cabin Air Fitler 68406048AA
RARAYC$69.973.8★
Docs Diesel Filter Set DGF410+DGF401+D5335 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2013-2018 | Replaces 68197867AA 68157291AA 05083285AA
Doc's Auto Parts$91.114.6★
Genuine Chrysler Part 5083285AA Oil Filter
Mopar$18.164.8★
Mopar Engine Oil Filter - 5083285AA
Mopar$15.314.8★
Docs Diesel Fuel/Water Separator DGF410+DGF401 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2013-2018 | Replaces 68157291AA 68197867AA
Doc's Auto Parts$77.664.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great filter”
“Great value”
“Fit perfect”
“Best quality”
“As advertised”
“Installed without any issues”
“Perfect Fit and Reliable Fuel Filtration”
“Works fine”
“Durable”
“Company this with Royal Purple oil and its perfection”
What buyers complain about
“BAD FILTERS”
“Poor Quality Control”
“did not allow fuel to the motor”
“Doesn't work or fit properly”
“expensive”
“Does not fit 2024 ram 6.7”
“Cabin air filter doesn't fit”
“of sketchy materials”
“Not the metal canister that my truck required”
“collapsed inward. see attached photo”