moon shade awning
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Great371.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Avg price
Okay$193.67avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad6.8%return rate — above 6% kills the launch gate
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$66K$66K/yr · 38K searches
Price range
Bad$16.71–$685.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
22
Top-5 brand share
86%
Open market
10%
- MoonShade47%
- HASIKA20%
- Kelty7%
- GEERTOP6%
- HREFEU5%
- JOYTUTUS4%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MoonShade Portable Vehicle Awning Large 9 x 7 Lightweight Car Canopy for Trucks SUVs Vans Campers & Outdoor Adventures (Shadow Blue)
MoonShade$488.324.3★154 rev
Hasika Waterproof SUV Tailgate Tent and Car Awning
HASIKA$110.934.2★1,491 rev
MoonShade Portable Vehicle Awning Large 9 x 7 Shade Coverage Lightweight Durable Car Canopy Suitable for Trucks SUVs Vans Campers and More (Sunset)
MoonShade$484.234.3★154 rev
MoonShade Portable Vehicle Awning Extra Large 12 x 9 Lightweight Canopy for Trucks SUVs Vans Campers & Outdoor Adventures (Shadow Blue XL)
MoonShade$685.264.3★154 rev
Kelty Sideroads Awning Shelter for Car Camping Tailgating and Summer Beach Trips Protection from Elements and UV Universal Mount Sturdy Steel Frame Easy Setup
Kelty$117.534.4★98 rev
Newest
by launch dateMoonShade Portable Vehicle Awning Large 9 x 7 Shade Coverage Lightweight Durable Car Canopy Suitable for Trucks SUVs Vans Campers and More (Sunset)
MoonShade$484.23154 rev
MoonShade Portable Vehicle Awning Extra Large 12 x 9 Lightweight Canopy for Trucks SUVs Vans Campers & Outdoor Adventures (Shadow Blue XL)
MoonShade$685.26154 rev
MoonShade Portable Vehicle Awning Large 9 x 7 Lightweight Car Canopy for Trucks SUVs Vans Campers & Outdoor Adventures (Shadow Blue)
MoonShade$488.32154 rev
GEERTOP Large Car Side Camping Awning 19 x 11 ft SUV Canopy Tarp Waterproof Outdoor Vehicle Sun Shade Shelter for Truck MPV Van Campers
GEERTOP$88.6654 rev
JOYTUTUS Versatile Vehicle Awning with 3 Removable Sides Large Car Awning 11.5FT * 7.9FT UV50+ and Waterproof PU2000mm Truck Canopy SUV Camping Sunshade with 8 Storage Pockets Gray Blue
JOYTUTUS$105.6751 rev
Trending
90-day click momentumMoonShade Portable Vehicle Awning Large 9 x 7 Lightweight Car Canopy for Trucks SUVs Vans Campers & Outdoor Adventures (Shadow Blue)
MoonShade$488.324.3★
MoonShade Portable Vehicle Awning Extra Large 12 x 9 Lightweight Canopy for Trucks SUVs Vans Campers & Outdoor Adventures (Shadow Blue XL)
MoonShade$685.264.3★
MoonShade Portable Vehicle Awning Large 9 x 7 Shade Coverage Lightweight Durable Car Canopy Suitable for Trucks SUVs Vans Campers and More (Sunset)
MoonShade$484.234.3★
TIMBER RIDGE 19x9.8ft Retractable Vehicle Awning with Blackout Coating Roof Rack Pull-Out Sun Shade Overland Camping Waterproof Sun Shelter for Car/Truck/Jeep/SUV/Van Green
TIMBER RIDGE$116.774.5★
GEERTOP Large Car Side Camping Awning 19 x 11 ft SUV Canopy Tarp Waterproof Outdoor Vehicle Sun Shade Shelter for Truck MPV Van Campers
GEERTOP$88.664.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +55.0% search growth over the last 90 days.Peak months: Mar, Jul, Sep · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Impressive awning”
“It works for me at an affordable price”
“Easy to install and ready to use; look great”
“The sun protection is great”
“Flexible to use”
“Ive learned the size is what makes it awesome”
“Durable”
“It def helped keep us dry”
“It covered the screen house with enough overlap on the sides that it would protect us from the rain. which turned out to be a few disappointing sprinkles”
“So far works perfectly as expected”
What buyers complain about
“Its big”
“Not as easy to set up as they make it sound”
“it's a bad product design”
“Unfortunately, the biggest issue was the suction cup mounting system”
“Waste of money”
“Absolute garbage”
“This thing is way too complicated”
“feels like the material will be scratch or ripped by rolling it up in the future”
“These are worthless - they don't even begin to stick to anything, not glass, not metal NOTHING”
“the hardware is not stainless so they rust”