mercruiser alpha one gen 2 impeller kit
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+230.2%90-day search growth — must beat 0% to launch
Avg price
Great$46.81avg listing price — sweet spot $15–$100
Review moat
Great256.91avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good$23.13–$158.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 17K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
43
Top-5 brand share
93%
Open market
4%
- Quicksilver41%
- GHmarine23%
- AUTOBABA17%
- SeaSierra9%
- MOCW3%
- UANOFCN2%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quicksilver by Mercury Marine 8M0100526 Water Pump Repair Kit for Mercury or Mariner Outboards and MerCruiser Sterndrives
Quicksilver$52.894.8★1,698 rev
GHmarine 43026Q06 Water Pump Impeller Kit for MerCruiser Alpha 1 Gen 2 Sterndrives Replacement 47-43026Q06 8M0100526
GHmarine$24.054.6★362 rev
AUTOBABA Water Pump Repair Kit Compatible with 1991-2021 Mercury MerCruiser Alpha 1 Gen 2 Drives Water Pump Impeller Repair Replace 817275A4 817275Q05 18-3147 47-43026-1 47-43026-2
AUTOBABA$46.944.6★117 rev
Quicksilver 817275Q05 Upper Water Pump Repair Kit with Impeller and Gaskets for MerCruiser Alpha One Gen II and Vazer Sterndrive Units
Quicksilver$158.424.6★236 rev
8M0100526 Water Pump Impeller Kit for Alpha One Gen 2 Sterndrive Engines Replacement 43026Q06
SeaSierra$25.224.9★23 rev
Newest
by launch date
817275A4 Water Pump Impeller Repair Kit for Mercruiser Alpha 1 GEN 2 D494569 Sterndrive Engine Cooling System Service Compatible with 46-847275A5 Replacement Sierra 18-3147 GLM Marine 12414
GHmarine$45.780 rev
8M0100526 Water Pump Impeller Kit for Alpha One Gen 2 Sterndrive Engines Replacement 43026Q06
SeaSierra$25.2223 rev
43026Q06 Water Pump Impeller Kit Compatible with Mercruiser Alpha One 1 Gen 2 Stern Drive Replacement 8M0100526 18-3265
SeaSierra$26.539 rev
817275Q05 Upper Water Pump Repair Kit Compatible with 1991-2021 Mercury MerCruiser Alpha 1 Gen 2 Drives 200HP 225HP 250HP and Vazer Drives Water Pump Impeller Replaces 817275A4 18-3147
RANSOTO$43.3028 rev
MOCW Water Pump Repair Kit Compatible with 1991-2021 Mercury MerCruiser Alpha 1 Gen 2 Drives 200HP 225HP 250HP Water Pump Impeller Kit Replace 817275A4 817275Q05 18-3147 47-43026-1 47-43026-2
MOCW$43.4751 rev
Trending
90-day click momentum817275A4 Water Pump Impeller Repair Kit for Mercruiser Alpha 1 GEN 2 D494569 Sterndrive Engine Cooling System Service Compatible with 46-847275A5 Replacement Sierra 18-3147 GLM Marine 12414
GHmarine$45.780.0★
GHmarine 43026Q06 Water Pump Impeller Kit for MerCruiser Alpha 1 Gen 2 Sterndrives Replacement 47-43026Q06 8M0100526
GHmarine$24.054.6★
8M0100526 Water Pump Impeller Kit for Alpha One Gen 2 Sterndrive Engines Replacement 43026Q06
SeaSierra$25.224.9★
43026Q06 Water Pump Impeller Kit Compatible with Mercruiser Alpha One 1 Gen 2 Stern Drive Replacement 8M0100526 18-3265
SeaSierra$26.535.0★
UanofCn 43026Q06 Water Pump Impeller Kit for MerCruiser Alpha one Gen 2 Sterndrives Replacement 47-43026Q06 47-8M0100526 Sierra 18-3214
UANOFCN$23.134.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +230.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Worked as advertised”
“Perfect fit”
“Best done as a two man job”
“a great value for the money”
“As described and works great as refill filters for my cat water fountain”
“It's what was needed to repair boat motor”
“Everything looked good when I installed the impeller pumps water good”
What buyers complain about
“Pretty useless kit if there are no other parts that are shown”
“Seems to be qood quality”
“Orings are not the correct size”
“Much heavier than after market”