mercedes oil filter
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$9.33–$53.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.22avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,445.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 127K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
80
Top-5 brand share
94%
Open market
4%
- Mann Filter68%
- BMW18%
- K&N3%
- MAHLE3%
- Seentech2%
- Fitede2%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mann Filter HU 816 x Cartridge Oil Filter Replacement with Oil Drain Plug Gasket Compatible With BMW 125i (2009-2010) 128i (2008-2013) 130i (2006-2010) 135i (2008-2013) 135is (2013)
Mann Filter$12.774.8★4,500 rev
BMW 11427953129 Set Oil Filter Element
BMW$15.854.8★1,393 rev
Mann Filter Original MANN-FILTER Oil Filter HU 6013 Z Oil Filter Set with Gasket/Gasket Set For Passenger Cars
Mann Filter$13.744.8★1,633 rev
Mann Filter HU 925/4 x Cartridge Oil Filter Replacement with Oil Drain Plug Gasket Compatible With BMW 320i (2001-2005) 323Ci (2000) 323i (1997-2001) 323is (1998-1999) 325Ci (2001-2006)
Mann Filter$9.334.7★3,577 rev
Mann Filter HU 6022 z Cartridge Oil Filter Replacement with Oil Drain Plug Gasket Compatible With BMW 540i 540i xDrive 740i 740i xDrive 745e xDrive 840 Series M Series X Series Z4
Mann Filter$14.714.8★612 rev
Newest
by launch date
Seentech HU816X Engine Oil Filter Compatible with BMW 128i 135i 328i 335i 528i XDrive and More Replaces OEM Style Cartridge with Seals
Seentech$13.414 rev
HU816x Oil Filter Fits for BMW 1 3 5 6 7 X1 X3 X4 X5 X6 Z4 E60 E71 E82 E83 E89 E90 E92 Replaces# 11427953129 11427541827 (2Pcs)
Fitede$9.5860 rev
GaeaAuto 11427953129 Oil Filter Element Set Fit for BMW 128 135 323 325 328 330 335 428 435 525 528 530 535 640 740 Hybrid 3 5 7 M235 X1 X3 X4 X5 X6 Z4-4 Pack
GaeaAuto$16.97149 rev
Anxingo 2 PCS HU816x Oil Filter Replacement for BMW E60 E71 E82 E83 E89 E90 E92 1 3 4 5 6 7 Engine Replaces 11427541827 11427953129
Anxingo$10.1144 rev
Mann-Filter HU 6014/1 Z Oil Filter
Mann Filter$16.421,240 rev
Trending
90-day click momentum
Mann-Filter HU 816 X Metal-Free Oil Filter (Pack of 6)
Mann Filter$53.244.8★
Seentech HU816X Engine Oil Filter Compatible with BMW 128i 135i 328i 335i 528i XDrive and More Replaces OEM Style Cartridge with Seals
Seentech$13.415.0★
Mann Filter Original MANN-FILTER Oil Filter HU 6013 Z Oil Filter Set with Gasket/Gasket Set For Passenger Cars
Mann Filter$13.744.8★
MANN-FILTER CUK 26 009 Cabin Air Filter with Activated Carbon
Mann Filter$16.914.9★
MANN-FILTER W 610/3 Spin-On Oil Filter Compatible With Acura Honda Infiniti Mitsubishi Nissan Subaru models
Mann Filter$17.824.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits good”
“Best filters”
“The filter appears to be well made”
“Great value”
“Just as advertised”
“Easy install”
“Genuine OEM German made, top quality”
“Works good”
“which made the maintenance process straightforward”
“No leaks”
What buyers complain about
“This is the wrong filter”
“It is smaller in diameter”
“Not compatible with bmw 328i e93 2010”
“Costs a lot”
“Contrary to what was advertised”
“Product was damaged”
“Anyone who understands this product realizes that it is fragile”
“the gaskets on this are GARBAGE”
“Good thing I caught this before the leak got really bad”
“Quite heavy”