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53

mazda oil filter

Worth a look

Shows low returns (1.1%), but a small market ($52K/yr) keeps it on the watch list.

Market size 13Growth 62Conversion 50Competition 40Returns 94Price range 86Avg price 87Brand share 41Review moat 71Quality gap 52

Returns

Great1.1%

return rate — above 6% kills the launch gate

Avg price

Great$19.85

avg listing price — sweet spot $15–$100

Price range

Great$8.03–$72.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good659.88

avg incumbent reviews — the moat a new listing must climb

Growth

Good+38.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$52K

$52K/yr · 66K searches

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

78

Top-5 brand share

80%

Open market

15%

  • Mazda33%
  • Bosch21%
  • Wix16%
  • Jaxivo7%
  • Purolator5%
  • GOFIRA5%
  • Open — no brand owns it (8 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$5K15%$8K20%$10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.6% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 3.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration33%

“Best filters”

Size-Overall16%

“Good fit”

Quality-Overall14%

“These oil filters appear to be solidly built”

Value For Money11%

“good value”

Advertised Vs Actual Product5%

“- as promised”

Locally Manufactured3%

“i have no issue with where items are made”

Efficiency3%

“It look likes to does really good job”

Lubrication2%

“This item did not arrive on time due to fed ex BOSCH let me keep the filter an gave me a full refund so I will use this with next oil change an will continue to buy their products thank you BOSCH for being awesome”

Assembly/Installation2%

“Easy install, great quality product that is worth every penny”

Ease Of Use1%

“easy to use”

What buyers complain about

Filtration19%

“Incorrect filter”

Size-Overall18%

“they say it won't fit my car”

Compatibility-Overall13%

“Does not fit 2017 Nissan Altima”

Advertised Vs Actual Product8%

“Not what it says it is”

Product Condition7%

“It looks like a used filter that Bosch is passing off as new”

Value For Money4%

“Expensive”

Rusts/Corrodes3%

“there was some rust on the metal right next from where thr thread starts”

Quality-Overall3%

“Quality control is majorly lacking”

Ease Of Use3%

“ot was impossible”

Natural Resource Wastage3%

“I wasted $40.00 worth of oil”

Top return reasons

Size-Overall36%
Filtration19%
Compatibility-Overall17%
Value For Money8%
Advertised Vs Actual Product5%
Product Condition4%
Defective Material/Parts3%
Quality-Overall1%
Assembly/Installation1%
Functionality-Overall1%