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mazda cx30 cabin air filter

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A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 59Conversion 77Competition 19Returns 82Price range 77Avg price 89Brand share 46Review moat 75Quality gap 21

Avg price

Great$20.49

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 6% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.94–$28.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good513.08

avg incumbent reviews — the moat a new listing must climb

Growth

Good+35.0%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$35K

$35K/yr · 22K searches

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

15

Top-5 brand share

78%

Open market

16%

  • RVgolf29%
  • GFDHJFB19%
  • Forccord11%
  • ITESIER10%
  • EPAuto9%
  • ECOGARD6%
  • Open — no brand owns it (6 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$14K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Easy fit”

Value For Money15%

“Great money saver”

Assembly/Installation13%

“Easy install”

Quality-Overall10%

“The quality is solid”

Filtration6%

“Very good quality filters”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use4%

“Simple and Efficient”

Smell1%

“The air from my vents smells noticeably fresher after the swap”

Efficiency1%

“Works great”

Fuel Efficiency1%

“And gas saver for your vehicle”

What buyers complain about

Filtration27%

“This is my issue with the filter”

Compatibility-Overall20%

“NOT compatible despite being advertised as such”

Size-Overall11%

“They are completely different sizes”

Advertised Vs Actual Product4%

“False advertising in the description”

Strength4%

“Plastic clips are flimsy and broke”

Thickness4%

“it is about 1/4 too deep”

Smell3%

“Moldy smell gone”

Ease Of Use2%

“it was a nightmare to get in”

Assembly/Installation1%

“Don't pay dealer for part or install”

Durability1%

“They broke easily so I assume it was defective”

Top return reasons

Size-Overall44%
Compatibility-Overall24%
Filtration15%
Value For Money4%
Advertised Vs Actual Product3%
Defective Material/Parts3%
Thickness2%
Quality-Overall1%
Assembly/Installation1%
Product Condition1%