mazda 3 air filter
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.82avg listing price — sweet spot $15–$100
Price range
Good$7.99–$28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,399.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$81K$81K/yr · 43K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
16
Top-5 brand share
84%
Open market
13%
- EPAuto48%
- Bosch22%
- K&N6%
- RVgolf4%
- ryvclim3%
- Capume3%
- Open — no brand owns it (5 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EPAuto GPA0A (PE07-13-3A0A) Engine Air Filter Replacement for Mazda CX-5 2.0L/2.5L Mazda 6 Mazda 3 Fits SkyActiv and Naturally Aspirated Models (20122025)
EPAuto$15.794.8★5,022 rev
BOSCH 5607WS Workshop Engine Air Filter - Compatible with Select Mazda 3 3 Sport 6 CX-5
Bosch$10.534.8★476 rev
EPAuto CPJ6X (KD45-61-J6X) Cabin Air Filter includes Activated Carbon Replacement for Mazda 3 (2014-2018) Mazda 6 (2014-2021) CX-5 (2013-2025)
EPAuto$12.644.8★8,081 rev
K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2010-2025 Mazda L4 2.0/2.3/2.5L (CX-5 3 6 Atenza Biante Premacy Axela) KNA-2480
K&N$17.934.8★185 rev
RVgolf Engine+Cabin Air Filters Fit for 2014-2018 Mazda 3 (2.0L/2.5L) 2013-2023 CX-5(2.0L/2.5L) 2014-2020 Mazda 6 (2.5L) Engine Air Filter Replacement Air Filter Accessories# CF11811 CA11259
RVgolf$23.984.5★2,399 rev
Newest
by launch date
Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Mazda CX-5 2013-2025 2.0L/2.5L (Not for Turbo) Mazda 3 2014-2018 Mazda 6 2014-2021 2.5L (Not for Turbo) - CF11811 & CA11259
ryvclim$23.9361 rev
CARORY AF259 Engine Air Filter for Mazda CX-5 2.0L/2.5L Non-Turbo (2013-2025) 6 Non-Turbo (2014-2021) | Fits Mazda 3/3 Sport (2012-2018) SkyActiv Models ONLY | OE# PE07-13-3A0 CA11259
Carory$7.99596 rev
StaunchAuto 2 Pack Engine & Cabin Air Filter for Mazda 3 (2.0L/2.5L) 2014-2018 & Mazda 6 (2.5L) 2014-2021 - Replacement for CA11259 & CF11811
StaunchAuto$21.31500 rev
EPAuto GP167 (CA12167) Engine Air Filter Replacement for Mazda CX-5 (2019-2025) CX-9 (2016-2023) 6 (2018-2021) Up to 12 000 Miles or 12 Months Protection - for Turbocharged Engine
EPAuto$16.2276 rev
SERVKITOUR Engine cabin Air Filter Set for CX-5 (2013-2024) 2.0L/2.5L Gas Naturally Aspirated (NOT TURBO) for Mazda 3 (2014-18) for Mazda 6 (2014-21) 2.5L Not Turbo KD4561J6X PE07133A0A
SERVKITOUR$28.28132 rev
Trending
90-day click momentumStaunchAuto 2 Pack Engine & Cabin Air Filter for Mazda 3 (2.0L/2.5L) 2014-2018 & Mazda 6 (2.5L) 2014-2021 - Replacement for CA11259 & CF11811
StaunchAuto$21.314.7★
RVgolf Engine+Cabin Air Filters Fit for 2014-2018 Mazda 3 (2.0L/2.5L) 2013-2023 CX-5(2.0L/2.5L) 2014-2020 Mazda 6 (2.5L) Engine Air Filter Replacement Air Filter Accessories# CF11811 CA11259
RVgolf$23.984.5★
Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Mazda CX-5 2013-2025 2.0L/2.5L (Not for Turbo) Mazda 3 2014-2018 Mazda 6 2014-2021 2.5L (Not for Turbo) - CF11811 & CA11259
ryvclim$23.934.5★
EPAuto GP167 (CA12167) Engine Air Filter Replacement for Mazda CX-5 (2019-2025) CX-9 (2016-2023) 6 (2018-2021) Up to 12 000 Miles or 12 Months Protection - for Turbocharged Engine
EPAuto$16.224.6★
BOSCH 5607WS Workshop Engine Air Filter - Compatible with Select Mazda 3 3 Sport 6 CX-5
Bosch$10.534.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They fit as advertised”
“Worth it”
“The quality is solid”
“Great filter”
“Easily installed”
“Exactly what I needed”
“Easy to use”
“Overall, this is a convenient and cost-effective way to handle routine maintenance”
“cuts down on fine particles”
“It had no plastic or fiber glass smell like some filters have”
What buyers complain about
“the engine air filter does NOT”
“Did not fit cx5”
“2 inches too big”
“Misleading description”
“Not enough air flow”
“It is slightly too wide on my 2020 Mazda CX5”
“not easy to install”
“it is about 1/4 too deep”
“so hard to get out”
“the old ones were noticeably dirty”