long funnel
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good585avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.76–$28.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Market size
Okay$188K$188K/yr · 209K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
94
Top-5 brand share
52%
Open market
44%
- Cartisen16%
- KarZone13%
- Yuesstloo11%
- BILITOOLS7%
- HexinYigjly5%
- Custom Accessories5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KarZone Long Neck Funnel Oil Funnels for Oil Change Long Funnels for Transmission Fluid Automotive Funnel for Gas & Lubricants (12.0 Fluid Ounces Red)
KarZone$12.264.7★2,922 rev
Yuesstloo 27.56 Steel Bendable Spout Funnel with Filter for All Automotive Oils Metal Flexible Long Funnels for Automotive Use for Transmission Fluid Diesel Fuel and Other Liquids
Yuesstloo$17.824.6★1,318 rev
Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Blue (1-Pack))
Cartisen$7.984.6★266 rev
BILITOOLS 26.2 Steel Flexible Oil Funnel with Filter for Automotive Use
BILITOOLS$17.514.7★291 rev
HexinYigjly 3 Pcs Automotive Funnels Set Wide Mouth Fuel Funnels Plastic Long Neck Oil Funnel Flexible Right Angle Funnels with Detachable Spout and Filter for Water/Gasoline/Coolant/Engine Oil
HexinYigjly$9.724.6★1,018 rev
Newest
by launch date
3-Pack Long-Neck Oil Funnels 11 Multi-Purpose Funnels for Automotive & Motorcycle Use Reusable Funnel for Oil Gas & Transmission Fluid (Orange&Blue&Black)
Cartisen$9.9770 rev
ZNDAW Oil Funnel Multi-Purpose Plastic Long Neck Oil Funnel Automotive Use Funnels for Filling Oils Lubricants Water Diesel Kitchen Funnels for Filling Bottles Jars (Blue 1PCS)
ZNDAW$5.8062 rev
Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Blue (1-Pack))
Cartisen$7.98266 rev
Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Black (1-Pack))
Cartisen$7.79266 rev
5-Piece Automotive Oil Funnel Set with Flexible Neck Filter Screen Wide Mouth for Gas Oil Coolant Engine Oil
Cartisen$9.78156 rev
Trending
90-day click momentum
ROAD GENIE Auto Long Neck Funnel | Pack of 2 | 18 (45.7 cm) Length 5 (12.7 cm) Diameter Mouth | Sturdy Black Plastic | Ideal for Oil Transmission Fluid Gasoline Additives
ROAD GENIE$12.384.8★
Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Black (1-Pack))
Cartisen$7.794.6★
2PCS Long Neck Oil Funnels Multi-Purpose Spill Saver Funnel Plastic Funnel for Filling Automotive Oils Lubricants Engine Oils Water Diesel Fuel Kerosene and Other Liquids (Small Red+Orange)
JOYCOURT$7.004.6★
3-Pack Long-Neck Oil Funnels 11 Multi-Purpose Funnels for Automotive & Motorcycle Use Reusable Funnel for Oil Gas & Transmission Fluid (Orange&Blue&Black)
Cartisen$9.974.8★
5-Piece Automotive Oil Funnel Set with Flexible Neck Filter Screen Wide Mouth for Gas Oil Coolant Engine Oil
Cartisen$9.784.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“This is very well made product”
“Good Value”
“Easy to use”
“Works great for special circumstances”
“Good fit”
“love the flexibility”
“at least it doesn't leak”
“Durable”
“Well built”
What buyers complain about
“Very small”
“the quality is pretty cheap as well”
“Too flimsy”
“Inaccurate product description”
“Its a bit thinner than I expected”
“Broke”
“Cheap plastic”
“leaks”
“It is 1$ Temu crap”
“does NOT have a flexible hose. or any hose”