lippert rv steps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+37.7%90-day search growth — must beat 0% to launch
Review moat
Good1,108.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$311.15avg listing price — sweet spot $15–$100
Returns
Okay5.9%return rate — above 6% kills the launch gate
Market size
Bad$74K$74K/yr · 31K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$42.37–$650.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
47
Top-5 brand share
100%
Open market
0%
- Lippert Components91%
- MORryde9%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lippert Components - 791572 Solid Step Triple Step for RV and Travel Trailer Entry Doorway Black 26-inch
Lippert Components$342.934.5★3,049 rev
Lippert-791573 Solid Step Triple Step for RV and Travel Trailer Entry Doorway 30-inch Black
Lippert Components$348.084.5★3,049 rev
Lippert Solid Step 4.0 Premium Double RV Camper Entry Steps with 26 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet Foldable Design - 2024056996
Lippert Components$329.104.3★13 rev
Lippert Solid Step 4.0 Premium Quad RV Camper Entry Steps with Lift Assist Gas Struts 26 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet - 2024057000
Lippert Components$597.774.3★13 rev
Lippert Components 733931 Solid Step Quad Step for RV and Travel Trailer Entry Doorway Black 26-inch
Lippert Components$256.274.5★3,049 rev
Newest
by launch dateLippert Solid Step 4.0 Premium Double RV Camper Entry Steps with 26 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet Foldable Design - 2024056996
Lippert Components$329.1013 rev
Lippert Solid Step 4.0 Premium Quad RV Camper Entry Steps with Lift Assist Gas Struts 26 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet - 2024057000
Lippert Components$597.7713 rev
Lippert Solid Step 4.0 Premium Triple RV Camper Entry Steps with Lift Assist Gas Struts 26 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet - 2024056998
Lippert Components$506.4813 rev
Lippert Solid Step 4.0 Premium Quad RV Camper Entry Steps with Lift Assist Gas Struts 30 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet - 2024057001
Lippert Components$650.6513 rev
MORryde - STP-204 Step Above 2nd Generation RV Entry Step
MORryde$335.4030 rev
Trending
90-day click momentum
Lippert Components - 678044 30 Triple SolidStep
Lippert Components$167.974.4★
Lippert Solid Step 4.0 Premium Triple RV Camper Entry Steps with Lift Assist Gas Struts 26 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet - 2024056998
Lippert Components$506.484.3★
Lippert Solid Step 4.0 Premium Quad RV Camper Entry Steps with Lift Assist Gas Struts 26 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet - 2024057000
Lippert Components$597.774.3★
Lippert Solid Step 4.0 Premium Double RV Camper Entry Steps with 26 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet Foldable Design - 2024056996
Lippert Components$329.104.3★
Lippert Solid Step 4.0 Premium Quad RV Camper Entry Steps with Lift Assist Gas Struts 30 Step Width XL Top Tread 8 Rise 500-lb. Weight Capacity Adjustable Legs Recessed Feet - 2024057001
Lippert Components$650.654.3★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +37.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install”
“sturdy and easy to install”
“Good quality”
“Fit perfect”
“Works well”
“Lippert Steps, great investment”
“The steps a lot more solid and getting in and out a lot safer”
“Im 80 so it wasnt that hard”
“Product is as advertised”
“Excellent handrail”
What buyers complain about
“This is a real pain to install”
“Poor stability when stored or while used”
“They didnt fit my camper”
“did not line up at all so they unfortunately didn't work for us”
“Didnt include hardware to mount”
“scratches on it”
“Used unit”
“Then another broke during the second time they were used”
“Junk hardware”
“The directions were a little confusing”