liftgate actuator
Skip itPrices mostly outside the sweet spot ($17.93–$872.58) — this niche doesn't clear our bar today.
Review moat
Great121.31avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$85.46avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$155K$155K/yr · 48K searches
Returns
Okay5.9%return rate — above 6% kills the launch gate
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Price range
Bad$17.93–$872.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
62
Top-5 brand share
64%
Open market
32%
- A-Premium22%
- Blycorul20%
- GVPART4U9%
- HHCSOP8%
- Dorman5%
- AA Ignition4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blycorul Rear Power Liftgate Latch Lock Actuator Motor 6-Pin Compatible with Chevy Suburban Tahoe Traverse GMC Acadia Yukon Cadillac Escalade & More Replaces OEM 931-107 13581405
Blycorul$54.124.1★49 rev
Liftgate Lock Actuator Motor Rear Door Trunk Latch Tailgate Lock for 2015 2016 2017 2018 2019 2020 2021 Ford Explorer Edge Escape Expedition Police Interceptor Lincoln Corsair MKX Navigator Nautilus
HHCSOP$45.094.4★132 rev
GVPART4U Rear Liftgate Power Support Shock Strut Compatible with Chevy Suburban Tahoe GMC Yukon XL Cadillac Escalade ESV 2015-2019 Electric Tailgate Lift Actuator Replaces# 84306929 84036214 84183515
GVPART4U$82.394.4★329 rev
Rear Liftgate Door Lock Actuator Replaces 746015 15250765 15808595 25001736 Replacement for Chevy Tahoe Suburban GMC Yukon Yukon XL Cadillac Escalade ESV EXT Tailgate Liftgate Rear Hatch Door Lock
FAERSI$18.024.5★479 rev
Blycorul Rear Liftgate Latch Actuator Compatible with 2015-2020 Chevy Suburban Equinox Cadillac Escalade XT4 GMC Yukon Terrain Trunk Hatch Tailgate Lock Actuator Replaces 13509598 13519125
Blycorul$45.104.2★35 rev
Newest
by launch date
Powered Tailgate Lock Actuator Compatible with Ford F150 2017-2021 F250 F350 Super Duty 2017 2018 2019 2020 2021 Rear Gate Lock Replaces GC3Z9943170E
TIMEPAL$21.486 rev
Blycorul Liftgate Lock Actuator 4+5 Pins Compatible with 2015-2022 Ford Explorer Edge Expedition Escape Lincoln Navigator Corsair Nautilus MKX Rear Hatch Latch Actuator Replaces 931-273
Blycorul$42.5128 rev
Dorman 746-173 Tailgate Latch Actuator Compatible with Select Ford Models
Dorman$52.222 rev
Liftgate Actuator Latch with Motor Replacement by AA Ignition - Fits Toyota Vehicles - 2010-2019 Highlander 2013-20105 RAV4 2011-2020 Sienna 2009-2015 Venza - Replaces 69350-0E100 69350-08040
AA Ignition$71.111 rev
A-Premium Powered Tailgate Lock Actuator Compatible with 2015-2025 Ford F150 F250 F350 F450 F550 Super Duty Tailgate Latch Replace OE# GC3Z9943170E
A-Premium$39.164 rev
Trending
90-day click momentum
Liftgate Trunk Lock Latch Actuator Replacement by AA Ignition - Replaces FA1Z-7443150-B GJ5Z7443150 - Compatible with Ford and Lincoln Vehicles - Edge Escape Expedition MKX Nautilus Navigator
AA Ignition$42.343.6★
Liftgate Actuator Latch with Motor Replacement by AA Ignition - Fits Toyota Vehicles - 2010-2019 Highlander 2013-20105 RAV4 2011-2020 Sienna 2009-2015 Venza - Replaces 69350-0E100 69350-08040
AA Ignition$71.115.0★
Marsflex Electric Liftgate Struts Fit for 2013-2018 Toyota RAV4 Power Rear Hatch Lift Trunk Tailgate Support Replaces# 6892009010 6891009010 Left & Right
Marsflex$147.924.8★
Powered Tailgate Lock Actuator Compatible with Ford F150 2017-2021 F250 F350 Super Duty 2017 2018 2019 2020 2021 Rear Gate Lock Replaces GC3Z9943170E
TIMEPAL$21.484.8★
A-Premium Tailgate Lock Actuator w/ 3-Pin Compatible with Cadillac Escalade & Buick Encore & Chevrolet Chevy Suburban Tahoe Trax Sonic Bolt EV & GMC Yukon for Manual Liftgate NOT for Power Liftgate
A-Premium$26.374.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit good”
“Installed quickly”
“Great quality easy to install”
“Works as advertised”
“Its definitely worth the money”
“Works well”
“Nice and easy”
“Works very smooth quiet”
“Easy fix”
“And very durable exactly how its pictured”
What buyers complain about
“Broke after a few months”
“I expected higher quality for the price”
“They are also noisy”
“Didn't work”
“Not for a 2013 Tahoe like description says”
“Not strong enough”
“Received broken component”
“I didnt know assembly was required”
“Not great value”
“This water drips down inside the rear hatch”