lift pump
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but prices mostly outside the sweet spot ($10.61–$706.22) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Review moat
Great152.78avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 6% kills the launch gate
Avg price
Okay$233.35avg listing price — sweet spot $15–$100
Market size
Okay$130K$130K/yr · 55K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.61–$706.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
130
Top-5 brand share
34%
Open market
62%
- Pacific Performance Engineering9%
- Orceed8%
- A-Premium7%
- FASS5%
- AirDog5%
- LQLXJDZZ5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PPE Diesel Fuel Lift Pump 113050000 Duramax Powerstroke Cummins Engines - 113050000
Pacific Performance Engineering$176.733.4★132 rev
A-Premium Electric Fuel Pump Compatible with Dodge Ram 2500 Ram 3500 1997-2002 L6 5.9L Diesel Replace# 5015723AA
A-Premium$54.264.0★58 rev
GELUOXI Fuel Lift Pump System TSC10100G Replacement for Chevy GMC Duramax 6.6L 100GPH Diesel 2001-2010
GELUOXI$343.495.0★1 rev
AirDog (R3SBD100) Raptor Lift Pump
AirDog$294.434.2★276 rev
Flynsu 165 GPH Fuel Lift Pump System Replacement for 1998.5-2004 Dodge Ram 2500 3500 5.9L Cummins Diesel TD08150G TSD08165G TS D08 165G
Flynsu$400.614.3★15 rev
Newest
by launch date
Diesel Fuel Lift Pump System 100GPH Replacement for Silverado Sierra 01-10
Generic$334.680 rev
Diesel Fuel Lift Pump System TSC10100G 100GPH Replacement for Chevy GMC Duramax 6.6L 2001-2010
Orvex$331.090 rev
A-Premium Diesel Fuel Lift Pump System Compatible with Chevrolet & GMC
A-Premium$354.910 rev
320/A7046 Fuel Lift Pump 333/C3351 Compatible with JCB 6TST 3CX 4CX
SEGULER$93.781 rev
Diesel Fuel Lift Pump Transfer Injection Pump Kit Compatible with 1994 1995 1996 1997 1998 12-valve Dodge Ram Pickup 2500 3500 Cummins 5.9L 6BT 6CT 3936316 4988747
Vrytos$99.249 rev
Trending
90-day click momentumDiesel Fuel Lift Pump System TSC10100G 100GPH Replacement for Chevy GMC Duramax 6.6L 2001-2010
Orvex$331.090.0★
Diesel Fuel Lift Pump System 100GPH Replacement for Silverado Sierra 01-10
Generic$334.680.0★
12V Fuel Lift Pump & Fuel Filter Assembly 333/C3351 320/A7046 320/A7087 32/925950 - Compatible with JCB Loader 3CX 4CX & Dumper 6TST
LQLXJDZZ$89.935.0★
MP10325 24V Fuel Filter & Lift Pump Assembly - Replaces 232/5877 228-9129 | Fits ASV SR70 SR80 & Terex PT75 PT80 Compact Track Loaders (804C-33 804D-33 Engine)
LQLXJDZZ$114.685.0★
3936316 Diesel Fuel Lift Pump Compatible withDodge Ram 2500 3500 Pickup fit for Cummins 1994-1998 5.9L 6BT 12V Engine
NITOYO$20.374.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install”
“worth the money”
“Fuel pump works”
“Works as advertised”
“Good pressure, easy installation great budget pump”
“Build quality feels solid and confidence inspiring”
“Great budget fuel pump”
“Fit perfect”
“The metal construction is sturdy”
“Not noisy like many I've used before”
What buyers complain about
“It ran for 2mins and died”
“Poor Quality”
“crazy loud”
“Didnt have enough psi”
“leaks”
“That it didnt work”
“No fit”
“however before it reversed the fuel went back into the the tank”
“Directions are horrible”
“sucked my filter dry”