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license plate frames

Launch it70/100

license plate frames clears our launch bar: a $5.4M/yr market growing +223.9% with returns at 2.8%.

Market/yr

$5.4M

Growth (1y)

+223.9%

Products

49

Brands

34

was 37 a year ago

Sellers

71

Price range

$4.72–$32.93

Returns

2.8%

Rating

4.6★

70/100

Launch it

Scored 70/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
65
×0.30
Growth
80
×0.30
Competition
78
×0.20
Quality gap
34
×0.10
Returns
78
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +223.9% year over year.
327K163KSpike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

21%Aujen
  • Aujen21%
  • QUANQIUFEI11%
  • OKLPF10%
  • lengnoyp8%
  • Mega Racer7%
  • SunplusTrade5%
  • Other (28 brands)38%

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 34 brands and 71 sellers compete here.

Brands

34 falling

was 37 a year ago

Sellers

71

Top 5 brand share

57%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 49 tracked products in this niche.

Aujen Silicone License Plate Frames Black 2 Pack Car License Plate Frame Universal US Black License Plate Holders Brackets Rust-Proof Weather & Rattle-Proof Car Accessories

Aujen Silicone License Plate Frames Black 2 Pack Car License Plate Frame Universal US Black License Plate Holders Brackets Rust-Proof Weather & Rattle-Proof Car Accessories

Aujen

$11.054.7★33,483 reviews

Bling License Plate Frame for Women 1PCS Sparkly License Plate Frames| Over 1200 pcs 14 Facets Bedazzled Clear Glass Diamond Rhinestone Crystals w/Free Glitter Diamond Box (Black)

Bling License Plate Frame for Women 1PCS Sparkly License Plate Frames| Over 1200 pcs 14 Facets Bedazzled Clear Glass Diamond Rhinestone Crystals w/Free Glitter Diamond Box (Black)

OKLPF

$9.834.6★12,121 reviews

QUANQIUFEI 2 Pack License Plate Frames Stainless Steel Car License Plate Cover Car Accessories with Screw Caps (Black)

QUANQIUFEI 2 Pack License Plate Frames Stainless Steel Car License Plate Cover Car Accessories with Screw Caps (Black)

QUANQIUFEI

$7.024.5★3,432 reviews

2PCS Premium Matte Black License Plate Frames Solid Rust-Proof Aluminum Holder with 2 Holes Universal Car Frame for Women and Man Including Screws by Lengnoyp.

2PCS Premium Matte Black License Plate Frames Solid Rust-Proof Aluminum Holder with 2 Holes Universal Car Frame for Women and Man Including Screws by Lengnoyp.

lengnoyp

$7.134.6★4,038 reviews

Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal

Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal

Aujen

$9.354.6★6,456 reviews

Aujen Silicone License Plate Frames Black 1 Pack Car License Plate Frame Universal US Car Black License Plate Holders Brackets Rust-Proof Rattle-Proof Weather-Proof Car Accessories(Black)

Aujen Silicone License Plate Frames Black 1 Pack Car License Plate Frame Universal US Car Black License Plate Holders Brackets Rust-Proof Rattle-Proof Weather-Proof Car Accessories(Black)

Aujen

$7.354.7★33,483 reviews

FIISFIIS Bling License Plate Frame for Women 2 Pack Premium Stainless Steel Rhinestone License Plate Holder Handmade Glitter Crystal Diamond Girl Lincense Plate Tag Cover Bedazzled Sparkly-Black

FIISFIIS Bling License Plate Frame for Women 2 Pack Premium Stainless Steel Rhinestone License Plate Holder Handmade Glitter Crystal Diamond Girl Lincense Plate Tag Cover Bedazzled Sparkly-Black

FIISFIIS

$10.384.6★8,082 reviews

QUANQIUFEI 2 Pack Bling License Plate Frames for Women Sparkly Rhinestone Diamond Car Accessories with Glitter Crystal Caps (Black)

QUANQIUFEI 2 Pack Bling License Plate Frames for Women Sparkly Rhinestone Diamond Car Accessories with Glitter Crystal Caps (Black)

QUANQIUFEI

$14.724.7★5,168 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Amazing quality”

Size-Overall12%

“Fits exactly as it should”

Assembly/Installation10%

“Easy to put on”

Advertised Vs Actual Product10%

“Exactly as pictured”

Value For Money9%

“Fair price”

Ease Of Use4%

“Easy peasy”

Durability3%

“Seems to be a durable product”

Design-Overall3%

“Designed well”

Strength3%

“Sturdy, easy to install”

Color3%

“Love the dark color”

What buyers complain about

Size-Overall16%

“Didn't fit”

Quality-Overall9%

“Bad quality”

Mounting7%

“Screws were not included”

Durability7%

“Broke”

Rusts/Corrodes5%

“Will rust”

Color4%

“Color faded”

Advertised Vs Actual Product3%

“False advertising”

Material Quality3%

“Flimsy material though”

Thickness3%

“Way too thick”

Assembly/Installation3%

“A LITTLE HARD TO INSTALL”

Top return reasons

  • Size-Overall40%
  • Compatibility-Overall8%
  • Advertised Vs Actual Product7%
  • Color5%
  • Material Quality4%
  • Value For Money3%
  • Quality-Overall3%
  • Defective Material/Parts3%
  • Mounting3%
  • Strength3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.