lf3970
Worth a lookShows searches that convert (16.5% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Review moat
Incredible72.21avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$46.70avg listing price — sweet spot $15–$100
Price range
Good$19.68–$154.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 13K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
34
Top-5 brand share
93%
Open market
4%
- Fleetguard66%
- ATRACYPART15%
- EMINENTGLOW6%
- GETOPAUTO4%
- PEIYAOTCO3%
- CFKIT3%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fleetguard Oil Filter LF3970 Cummins ISB Engine (Pack of 2)
Fleetguard$33.554.7★309 rev
Fleetguard LF3970 Cummins Filtration Oil Filter 1-Pack
Fleetguard$19.744.6★440 rev
LF3970 Fleetguard Lube Filter (Pack of 4)
Fleetguard$63.954.5★21 rev
LF3970 Oil Filter Compatible with Cummins ISB QSB 5.9L/6.7L Diesel Engine Replaces P550428 P551019 3937736 3937144 B7177 (6 Pack)
ATRACYPART$49.594.6★58 rev
LF3970 Oil/Lube Filter Compatible With Replaces Cummins QSB 5.9L 6.7L ISB Engine Replaces P550428 P551019 3937736 3937144 B7177 Set Of 6
EMINENTGLOW$50.665.0★1 rev
Newest
by launch dateLF3970 Oil/Lube Filter Compatible With Replaces Cummins QSB 5.9L 6.7L ISB Engine Replaces P550428 P551019 3937736 3937144 B7177 Set Of 6
EMINENTGLOW$50.661 rev
LF3970 Oil Filter Compatible with Cummins ISB QSB 5.9L/6.7L Diesel Engine Replaces P550428 P551019 3937736 3937144 B7177 (2 Pack)
ATRACYPART$20.9158 rev
LF3970 Oil Filter Compatible with Cummins ISB QSB 5.9L/6.7L Diesel Engine Replaces P550428 P551019 3937736 3937144 B7177 (6 Pack)
ATRACYPART$49.5958 rev
LF3970 Oil Filter Compatible with Cummins ISB QSB 5.9L/6.7L Diesel Engine Replaces P550428 P551019 3937736 3937144 B7177 (4 Pack)
ATRACYPART$38.7858 rev
LF3970 Oil Filter Fits for Cummins QSB ISB engines 3937736 5404947 Replacement For 3937736 3937144 B7177 P550428 Fits For QSB5.9L/6.7L ISB07 6.7L Diesel Engines(Set of 6)
ZELYVER$55.402 rev
Trending
90-day click momentum
LF3970 Fleetguard Lube Filter Replaces (Donaldson P550428 P551019)
Fleetguard$20.685.0★
LF3970 Oil/Lube Filter Compatible With Replaces Cummins QSB 5.9L 6.7L ISB Engine Replaces P550428 P551019 3937736 3937144 B7177 Set Of 6
EMINENTGLOW$50.665.0★
LF3970 Oil Filter Fits for Cummins QSB ISB engines 3937736 5404947 Replacement For 3937736 3937144 B7177 P550428 Fits For QSB5.9L/6.7L ISB07 6.7L Diesel Engines(Set of 6)
ZELYVER$55.404.0★
LF3970 Oil Filter Compatible with Cummins ISB QSB 5.9L/6.7L Diesel Engine Replaces P550428 P551019 3937736 3937144 B7177 (6 Pack)
ATRACYPART$49.594.6★
LF3970 Oil Filter Compatible with Cummins ISB QSB 5.9L/6.7L Diesel Engine Replaces P550428 P551019 3937736 3937144 B7177 (2 Pack)
ATRACYPART$20.914.6★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +25.0% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Items as described”
“Very fair price”
“Good quality”
“Works well i change oil frequently so these are a good price point”
“Works great”
What buyers complain about
“Today, I needed one, and discovered after an hour of unending frustration that NONE of the four filters I purchased fits onto my 2006 Ram with 5.9l Cummins engine”
“Does not fit 6.7l cummins”
“Poor advertising as it stated it was a direct fit to my truck”
“did not fit truck”